Design Thinking for Strategy

Part I: The Concepts and Theories Behind Innovative Strategy Design.- 1. Understanding the Need for a New Approach to Strategy Development.- 2. How Design Thinking Adds Value to Strategy.- 3. Customers and their Needs.- 4. How Value Impacts Strategy Design.- 5. Revisiting the Business Model Canvas as a Common Language.- Part II: A Structured Approach to Strategy Development.- 6. Gaining a Collective Understanding of the Strategy Development Challenge.- 7. A Novel Strategy Development Process Based on Design Thinking.- Part III: Laying the Foundation for a Successful Strategy.- 8. Understanding the Industry Environment and Its Implications to Strategy.- 9. Choosing a Tangible Strategic Focus Rather Than Building Upon an Abstract Vision.- Part IV: Iteratively Developing the Business Model Underlying the Strategy.- 10. Gaining Insights by Observing Target Customers in Their Natural Environment.- 11. Understanding Target Populations and Their Jobs Through Learning.- 12. Shaping the Strategy by Designing Business Model Prototypes.- 13. Managing Uncertainty Through Experiment-Based Validation.- Part V: Exposing the Designed Strategy to the Competitive Environment.- 14. Exploiting Findings from Game Theory to Succeed in a Competitive Environment.- 15. Laying the Groundwork for Strategy Implementation Through Stakeholder Focused Communication.

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• Estratégia de negócios
• Pesquisa de mercado
• Espírito de iniciativa
• Inovação empresarial

Design Thinking;Business model innovation;Human-centered design;Competitive advantage;Strategy development process;Business strategy development;Creative strategy;Start-up firms;Ethnography