Beyond Powerful Radio

Foreword by Perry Michael Simon

Introduction

Geller Media International's Quick Start Pages

Topics

Creating Powerful Communicators

Aircheck Criteria

Always Ask

Part I

CREATING CONTENT

1. Creating Powerful Content

2. Creating Powerful Podcasts

3. Are You A Generator or Reactor?

4. Personality & Morning Shows

5. Performance & Formatics

6. Finding & Developing Talent

7. Right Casting - Right Job?

8. Airchecking

9. Managing High Ego Talent

10. Avoiding Burnout

11. Show Prep

12. Producers -Facing the Blank Page

13 . Talk Shows

14. Call Screening

15 . Powerful Interview Techniques

16. Public Service Announcements

Part II

STORYTELLING & VOICE

17. Powerful Storytelling

18. Your Voice- Improving Your Instrument

Part III

CREATING POWERFUL NEWS

19. Creating Powerful News

20. In Case Of Emergency

21. Citizen Journalism

22. Traffic & Weather Together

23. Newswriting

24. News Anchoring

25 Multi-Version News

26. Integrating News & Talk

PART IV

ADD A PLATFORM

27. Adding Platforms - Audio, Video & Print

28. Social Media

29. Streaming & The Web

PART V

AI

30. AI - Artificial Intelligence

PART VI

MARKETING YOUR CONTENT

31. Promotion

32. Building Your Brand

PART VII

MAKING MONEY

33. Sales, Commercials & Sponsorships

34. Fundraising & Giving

PART VIII

UNDERSTANDING YOUR AUDIENCE

35 LifeStage Demographics

36. Research

37. Final Notes

Acknowledgements

Permissions

About the Author

Index

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• Estudos de meios de comunicação
• Humanidades
• Processamento áudio
• Rádio
• Imprensa e jornalismo

Newswriting;news anchoring;weather reporting;TV news;audio communication;audio production;citizen journalism;radio performance;radio talk;radio production;podcast production;programming;interviewing;Public Service Broadcasting;streaming;radio sales;podcast sales;production funding;advertising;commercials