Media Handbook
portes grátis
Media Handbook
A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Katz, Helen
Taylor & Francis Ltd
07/2022
228
Mole
Inglês
9780367775568
15 a 20 dias
462
Descrição não disponível.
1. Media in the Big Picture 2. Media Objectives and Strategies 3. From Consumers to Audiences 4. Media Terms and Calculations 5. Planning and Buying for Television 6. Planning and Buying for Audio, Print and Out-of-Home 7. Planning and Buying for Digital 8. Planning and Buying Beyond 9. Putting the Plan Together 10. Evaluating and Measuring Plans and Buys
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Helen Katz;media planning;media buying;media selection;advertising media planning;marketing;digital media;communication studies;Tv Station;advertising strategy;USA Network;Dean's List;Tv Ad;Colgate Total Toothpaste;Colgate Total;Local Tv Station;NBC Universal;Tv Rating;Outdoor Billboards;Commercial Messages;Tv Spot;Media Plan;Cable Tv;Traditional Tv;Commercial Tv Station;Out-of Home Advertising;Market Mix Modeling;Tv Network;Paid Digital;Total Schedule Cost;Post-Buy Analysis;Digital Ads;Digital Advertising;Granola Bar
1. Media in the Big Picture 2. Media Objectives and Strategies 3. From Consumers to Audiences 4. Media Terms and Calculations 5. Planning and Buying for Television 6. Planning and Buying for Audio, Print and Out-of-Home 7. Planning and Buying for Digital 8. Planning and Buying Beyond 9. Putting the Plan Together 10. Evaluating and Measuring Plans and Buys
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Helen Katz;media planning;media buying;media selection;advertising media planning;marketing;digital media;communication studies;Tv Station;advertising strategy;USA Network;Dean's List;Tv Ad;Colgate Total Toothpaste;Colgate Total;Local Tv Station;NBC Universal;Tv Rating;Outdoor Billboards;Commercial Messages;Tv Spot;Media Plan;Cable Tv;Traditional Tv;Commercial Tv Station;Out-of Home Advertising;Market Mix Modeling;Tv Network;Paid Digital;Total Schedule Cost;Post-Buy Analysis;Digital Ads;Digital Advertising;Granola Bar
