Brand Activism
portes grátis
Brand Activism
Advertising and the Ethics of Visibility
Scalvini, Marco
Taylor & Francis Ltd
12/2024
136
Dura
9780367616618
Pré-lançamento - envio 15 a 20 dias após a sua edição
Descrição não disponível.
Acknowledgements
Chapter 1: Media, Marketing, and Morality: The Ethics of Brand Activism in Public Discourse
Chapter 2: The Taxonomy of the Activist Brand: Visionary, Sensitive, and Reflexive Brands
Chapter 3: Digital Dilemmas: Brand Activism in the Age of Algorithmic Influence
Chapter 4: Aligning Corporate Morality: The Challenges of Brand Activism and Consumer Trust
Chapter 5: The Ethical Responsibility of Visibility
Index
Chapter 1: Media, Marketing, and Morality: The Ethics of Brand Activism in Public Discourse
Chapter 2: The Taxonomy of the Activist Brand: Visionary, Sensitive, and Reflexive Brands
Chapter 3: Digital Dilemmas: Brand Activism in the Age of Algorithmic Influence
Chapter 4: Aligning Corporate Morality: The Challenges of Brand Activism and Consumer Trust
Chapter 5: The Ethical Responsibility of Visibility
Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Marketing;advertising;critical advertising;morality;ethics;consumer trust;responsibility;social justice;consumer behaviour;war;public discourse;reflexivity;politics;consumer engagement;brand visibility;storytelling;moral discourse;empathy
Acknowledgements
Chapter 1: Media, Marketing, and Morality: The Ethics of Brand Activism in Public Discourse
Chapter 2: The Taxonomy of the Activist Brand: Visionary, Sensitive, and Reflexive Brands
Chapter 3: Digital Dilemmas: Brand Activism in the Age of Algorithmic Influence
Chapter 4: Aligning Corporate Morality: The Challenges of Brand Activism and Consumer Trust
Chapter 5: The Ethical Responsibility of Visibility
Index
Chapter 1: Media, Marketing, and Morality: The Ethics of Brand Activism in Public Discourse
Chapter 2: The Taxonomy of the Activist Brand: Visionary, Sensitive, and Reflexive Brands
Chapter 3: Digital Dilemmas: Brand Activism in the Age of Algorithmic Influence
Chapter 4: Aligning Corporate Morality: The Challenges of Brand Activism and Consumer Trust
Chapter 5: The Ethical Responsibility of Visibility
Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
