Martech Handbook
portes grátis
Martech Handbook
Build a Technology Stack to Attract and Retain Customers
Alfonso, Darrell
Kogan Page Ltd
08/2022
256
Mole
Inglês
9781398606449
15 a 20 dias
395
Descrição não disponível.
Chapter - 01: Introduction - The rise of marketing technology;
Chapter - 02: The business need for Martech;
Chapter - 03: Key categories of Martech;
Chapter - 04: What is a Martech stack?;
Chapter - 05: The framework for effective Martech stack design;
Chapter - 06: The core business systems and platforms for every marketing team;
Chapter - 07: Identifying value-add marketing platforms and tools;
Chapter - 08: Principles for robust and scalable Martech stack management;
Chapter - 09: Martech measurement, monitoring, and governance;
Chapter - 10: Getting buy-in;
Chapter - 11: Continual improvement
Chapter - 02: The business need for Martech;
Chapter - 03: Key categories of Martech;
Chapter - 04: What is a Martech stack?;
Chapter - 05: The framework for effective Martech stack design;
Chapter - 06: The core business systems and platforms for every marketing team;
Chapter - 07: Identifying value-add marketing platforms and tools;
Chapter - 08: Principles for robust and scalable Martech stack management;
Chapter - 09: Martech measurement, monitoring, and governance;
Chapter - 10: Getting buy-in;
Chapter - 11: Continual improvement
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Marketing technologies; Martech stack; Marketing automation; Marketing platforms; Marketing solutions; Marketing data; Marketing operations
Chapter - 01: Introduction - The rise of marketing technology;
Chapter - 02: The business need for Martech;
Chapter - 03: Key categories of Martech;
Chapter - 04: What is a Martech stack?;
Chapter - 05: The framework for effective Martech stack design;
Chapter - 06: The core business systems and platforms for every marketing team;
Chapter - 07: Identifying value-add marketing platforms and tools;
Chapter - 08: Principles for robust and scalable Martech stack management;
Chapter - 09: Martech measurement, monitoring, and governance;
Chapter - 10: Getting buy-in;
Chapter - 11: Continual improvement
Chapter - 02: The business need for Martech;
Chapter - 03: Key categories of Martech;
Chapter - 04: What is a Martech stack?;
Chapter - 05: The framework for effective Martech stack design;
Chapter - 06: The core business systems and platforms for every marketing team;
Chapter - 07: Identifying value-add marketing platforms and tools;
Chapter - 08: Principles for robust and scalable Martech stack management;
Chapter - 09: Martech measurement, monitoring, and governance;
Chapter - 10: Getting buy-in;
Chapter - 11: Continual improvement
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
