In Pursuit of The Trivial

Opening
Disclaimer
Why This Book?
Why Are Basketball Players Tall?
Why I Stopped Eating Pizza for Six Months
Pass Go and Collect GBP200
On Average Switzerland is Flat
The Cocktail Party
Repeat After Me, ''Data in NOT the New Oil''
The Conversation
Nonna's Lasagne Recipe
Alternative Glossary

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• Vendas e gestão do marketing
• Estratégia de negócios
• Vendas e marketing

CRM; Personalisation; Loyalty; Data; Marketing; Data Strategy; Analytics; Customer Journey