Artification of Luxury Fashion Brands
portes grátis
Artification of Luxury Fashion Brands
Synergies, Contaminations, and Hybridizations
Kapferer, Jean-Noel; Turrini, Alex; Massi, Marta
Springer Nature Switzerland AG
08/2021
166
Mole
Inglês
9783030261238
15 a 20 dias
248
Descrição não disponível.
1. When Fashion Met Arts: The Artification of Fashion Brands.- 2. Brunello Cucinelli, a humanistic approach to fashion.- 3. Trussardi and the art of promoting art.- 4. Gucci: Branding art or art branding?.- 5. Christian Dior: The Art of Haute Couture.- 6. Balenciaga, the Master of Haute Couture.- 7. Conclusion.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Artification;fashion brands;authenticity;brand legitimacy;institutional theory;collaboration between art and fashion
1. When Fashion Met Arts: The Artification of Fashion Brands.- 2. Brunello Cucinelli, a humanistic approach to fashion.- 3. Trussardi and the art of promoting art.- 4. Gucci: Branding art or art branding?.- 5. Christian Dior: The Art of Haute Couture.- 6. Balenciaga, the Master of Haute Couture.- 7. Conclusion.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
