Customer Experience in Fashion Retailing

Part 1: Theoretical perspectives on retail customer experience. Chapter 1: Customer experience evolution in a fashion retail context: From mono- to omnichannel. Chapter 2: (Re)envisioned future retail customer experience. Part 2: Practitioner perspectives on retail customer experience. Chapter 3: Placing people at the heart of customer experience journeys. Chapter 4: Designing harmonised customer experiences for brand environments. Chapter 5: Creating visceral and human-centric customer experiences. Part 3: Retailer perspective on retail customer experience: Global case studies showcasing customer experience excellence. Chapter 6: Phygital customer experiences. Chapter 7: Sustainable customer experiences. Chapter 8: Visceral customer experiences.

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• Indústrias da moda e beleza
• Vendas e marketing
• Vendas e gestão do marketing
• Indústrias de distribuição

Customer;Experience;Fashion;Retail;Creative