Strategic Reputation Management

Strategic Reputation Management

Identify Strengths, Manage Performance and Protect Your Brand

Coleman, Amanda

Kogan Page Ltd

11/2024

232

Mole

9781398617308

Pré-lançamento - envio 15 a 20 dias após a sua edição

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Chapter - 01: Reputation - what is it and how can we manage it?;
Chapter - 02: Building a positive reputation - what does it take?;
Chapter - 03: Improving a reputation under threat;
Chapter - 04: Can you rescue a bad reputation?;
Chapter - 05: What are the challenges to effective reputation management?;
Chapter - 06: Recognising when an issue becomes a crisis;
Chapter - 07: Strategies and approaches to address a crisis in reputation;
Chapter - 08: A matter of ethics;
Chapter - 09: Post crisis reputation recovery;
Chapter - 10: The future of reputation management;
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Reputation Management; Strategy; Communication Strategy; Corporate Communication; Public Relations; Reputation