Airport Marketing Strategies
portes grátis
Airport Marketing Strategies
Aviation and Tourism Perspectives
Florido-Benitez, Lazaro
Emerald Publishing Limited
10/2024
216
Dura
9781836080831
Pré-lançamento - envio 15 a 20 dias após a sua edição
Descrição não disponível.
Chapter 1. Introduction
Chapter 2. Marketing activity and its relationship with airports
Chapter 3. Airport costs and revenues to consider by airport operators
Chapter 4. Airport business portfolio
Chapter 5. Airport marketing strategy
Chapter 6. Diversification of airport marketing strategies
Chapter 7. Digital channels improve promotion and communication campaigns
Chapter 8. Airport and aviation international awards as a promotion marketing tool
Chapter 9. The importance of cybersecurity for airports in marketing activities
Chapter 2. Marketing activity and its relationship with airports
Chapter 3. Airport costs and revenues to consider by airport operators
Chapter 4. Airport business portfolio
Chapter 5. Airport marketing strategy
Chapter 6. Diversification of airport marketing strategies
Chapter 7. Digital channels improve promotion and communication campaigns
Chapter 8. Airport and aviation international awards as a promotion marketing tool
Chapter 9. The importance of cybersecurity for airports in marketing activities
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Airlines; Air transport; Aviation industry; Marketing airports; Destination marketing organisations; Travel
Chapter 1. Introduction
Chapter 2. Marketing activity and its relationship with airports
Chapter 3. Airport costs and revenues to consider by airport operators
Chapter 4. Airport business portfolio
Chapter 5. Airport marketing strategy
Chapter 6. Diversification of airport marketing strategies
Chapter 7. Digital channels improve promotion and communication campaigns
Chapter 8. Airport and aviation international awards as a promotion marketing tool
Chapter 9. The importance of cybersecurity for airports in marketing activities
Chapter 2. Marketing activity and its relationship with airports
Chapter 3. Airport costs and revenues to consider by airport operators
Chapter 4. Airport business portfolio
Chapter 5. Airport marketing strategy
Chapter 6. Diversification of airport marketing strategies
Chapter 7. Digital channels improve promotion and communication campaigns
Chapter 8. Airport and aviation international awards as a promotion marketing tool
Chapter 9. The importance of cybersecurity for airports in marketing activities
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
