Strategic Pricing and Management Accounting

1. Introduction 2. Surveys of pricing practice 3. Market segmentation and price fences 4. Value-based pricing 5. Price-value maps 6. Basic economics 7. Behavioural economics 8. Pricing strategies 9. Demographic and geographic pricing 10. Quantity-based pricing 11. Product differentiation and pricing 12. Indirect price discrimination: time-based methods 13. Competition 14. Customer profitability 15. Segmentation, customers and negotiations 16. Price discrimination in economic theory 17. Conclusion

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• Economia
• Vendas e marketing
• A teoria psicológica e escolas de pensamento
• Finança das empresas
• Estratégia de negócios
• Contabiblidade . Guias de estudo e revisão
• Contabilidade de getão e contabilidade geral

Pricing;management accounting;price discrimination;pricing theory;market segmentation;Random Discounting;Customer Profitability;UK's Competition;Season Ticket;UK Price;Customer Profitability Analysis;Minimum Cost Configuration;Price Fences;Price Sensitive Customers;Kinked Demand Curve;Full Fare Passengers;Contribution Margin;Peak Load Pricing;Price Sensitive Buyers;Price Sensitive Segments;Marginal Revenue;Ramsey Prices;Reference Product;Freight Absorption;Reduce Order Costs;West Germany;Vertical Price Fixing;Foot Wear;Regular Diesel Fuel