Strategic Media Planning and Buying
portes grátis
Strategic Media Planning and Buying
Integration of Traditional and Digital Media
Rathore, Basant
Taylor & Francis Ltd
05/2024
420
Dura
Inglês
9781032499826
15 a 20 dias
Descrição não disponível.
List of Figures. List of Tables. Foreword. Preface. Acknowledgements. 1. Basic Concepts 2 Media Research 3 Effective Frequency & Effective Reach 4 Marketing Strategy & Media 5 Media Strategy Planning Decisions - Who is the Target Audience? 6 Media Strategy Planning Decisions - Where? 7 Media Strategy Planning Decisions - When to advertise? 8 Dimensions of Media Strategy - How much? 9 Principles of Strategy Planning 10 Media Mix Selections 11 Vehicle Selection I - Traditional Media 12 Vehicle Selection II - Digital Media 13 Media Buying 14 Media Marketing 15 Advertising Budget Setting 16 Media Briefing 17 Organizational Structures in Media. Index.
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Media Planning for businesses;media buying;media mix;Marketing strategies;Advertising;Media in India;brand building
List of Figures. List of Tables. Foreword. Preface. Acknowledgements. 1. Basic Concepts 2 Media Research 3 Effective Frequency & Effective Reach 4 Marketing Strategy & Media 5 Media Strategy Planning Decisions - Who is the Target Audience? 6 Media Strategy Planning Decisions - Where? 7 Media Strategy Planning Decisions - When to advertise? 8 Dimensions of Media Strategy - How much? 9 Principles of Strategy Planning 10 Media Mix Selections 11 Vehicle Selection I - Traditional Media 12 Vehicle Selection II - Digital Media 13 Media Buying 14 Media Marketing 15 Advertising Budget Setting 16 Media Briefing 17 Organizational Structures in Media. Index.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
