Social Media Marketing for Book Publishers
portes grátis
Social Media Marketing for Book Publishers
Johnson, Miriam J.; Simpson, Helen A.
Taylor & Francis Ltd
09/2022
184
Dura
Inglês
9781032231563
15 a 20 dias
530
Descrição não disponível.
Table of Contents
Introduction: What is digital and social marketing?
Chapter One: Author Brands
Chapter Two: Research & Identifying Insights
Chapter Three: Master Social Strategy
Chapter Four: Campaign & Evergreen Strategies
Chapter Five: Creative Ideation
Chapter Six: Production
Chapter Seven: Promotion
Chapter Eight: Community Building
Chapter Nine: The dirty 'I' word - Influencers
Chapter Ten: Reporting/Metrics and Success
Chapter Eleven: TL;DR
Appendices
Index
Introduction: What is digital and social marketing?
Chapter One: Author Brands
Chapter Two: Research & Identifying Insights
Chapter Three: Master Social Strategy
Chapter Four: Campaign & Evergreen Strategies
Chapter Five: Creative Ideation
Chapter Six: Production
Chapter Seven: Promotion
Chapter Eight: Community Building
Chapter Nine: The dirty 'I' word - Influencers
Chapter Ten: Reporting/Metrics and Success
Chapter Eleven: TL;DR
Appendices
Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
branding;authors;fiction;social media campaigns;influencers;books;publishers;marketing;social media;Evergreen;Follow;Activation Pillars;Content Creators;Competitor Insights;Fantasy Book;Social Media Marketing;Clips;Actionable Insights;Engagement Rate;Held;Book Launch;Author Brand;Facebook Groups;Ad Format;Campaign Objective;Paid Features;Hashtag Search;Audience Type;Reactive Content;Reality Tv Star;Flight Time;Brainstorming Session;Social Listening;Total Play Time
Table of Contents
Introduction: What is digital and social marketing?
Chapter One: Author Brands
Chapter Two: Research & Identifying Insights
Chapter Three: Master Social Strategy
Chapter Four: Campaign & Evergreen Strategies
Chapter Five: Creative Ideation
Chapter Six: Production
Chapter Seven: Promotion
Chapter Eight: Community Building
Chapter Nine: The dirty 'I' word - Influencers
Chapter Ten: Reporting/Metrics and Success
Chapter Eleven: TL;DR
Appendices
Index
Introduction: What is digital and social marketing?
Chapter One: Author Brands
Chapter Two: Research & Identifying Insights
Chapter Three: Master Social Strategy
Chapter Four: Campaign & Evergreen Strategies
Chapter Five: Creative Ideation
Chapter Six: Production
Chapter Seven: Promotion
Chapter Eight: Community Building
Chapter Nine: The dirty 'I' word - Influencers
Chapter Ten: Reporting/Metrics and Success
Chapter Eleven: TL;DR
Appendices
Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
branding;authors;fiction;social media campaigns;influencers;books;publishers;marketing;social media;Evergreen;Follow;Activation Pillars;Content Creators;Competitor Insights;Fantasy Book;Social Media Marketing;Clips;Actionable Insights;Engagement Rate;Held;Book Launch;Author Brand;Facebook Groups;Ad Format;Campaign Objective;Paid Features;Hashtag Search;Audience Type;Reactive Content;Reality Tv Star;Flight Time;Brainstorming Session;Social Listening;Total Play Time
