Human vs ChatGPT - Language of Advertising in Beauty Products Advertisements
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Human vs ChatGPT - Language of Advertising in Beauty Products Advertisements
Skubis, Ida; Kolodziejczyk, Dominika
Taylor & Francis Ltd
11/2024
184
Dura
9781032934136
Pré-lançamento - envio 15 a 20 dias após a sua edição
Descrição não disponível.
List of Tables.
Introduction
1. Advertisement - the scope of the term
2. Linguistic features used in advertising language
3. AI in Management
4. Generative AI
5. The analysis of selected beauty products advertisements
Conclusions
Summary
References
Netography
Introduction
1. Advertisement - the scope of the term
2. Linguistic features used in advertising language
3. AI in Management
4. Generative AI
5. The analysis of selected beauty products advertisements
Conclusions
Summary
References
Netography
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
implicature;presupposition;manipulation;marketing;lexical level;rhetorical level
List of Tables.
Introduction
1. Advertisement - the scope of the term
2. Linguistic features used in advertising language
3. AI in Management
4. Generative AI
5. The analysis of selected beauty products advertisements
Conclusions
Summary
References
Netography
Introduction
1. Advertisement - the scope of the term
2. Linguistic features used in advertising language
3. AI in Management
4. Generative AI
5. The analysis of selected beauty products advertisements
Conclusions
Summary
References
Netography
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
