Real Business Cases in Strategic Planning

PREFACE ABOUT THE AUTHOR I. PART: STRATEGIC PLANNING 1. STRATEGIC PLANNING by WORKSHOP APPROACH 2. SYSTEMATIC PATTERN of STRATEGIC PLANNING (SSP) 2.1 Investigating Environmental and Internal Conditions 2.1.1 Environmental Analysis 2.1.1.1 Macro-Economic Analysis 2.1.1.2 Competition Analysis 2.1.1.3 Industry Life Cycle 2.1.2. Internal Analysis 2.2 Identification of Competitive Advantages 2.3 Understand Scenarios and Define Opportunities 2.3.1 Scenarios 2.3.2 Opportunities and Threats 2.4 Strategic Objectives, Main Goals and Main Strategies 2.4.1 Strategic Objectives 2.4.2 Main Goals 2.4.3 Main Strategies 3. BRAINSTORMING 4. PREPARATION for WORKSHOPS 5. SAMPLE OUTLINE for STRATEGIC PLAN 6. WORKING FORMS II. PART: REAL BUSINESS CASES in STRATEGIC PLANNING 7. LOGISTICS CO. 8. PACKAGING MACHINE MANUFACTURER 9. ELECTRONICS SUPPORT SERVICES CO. 10. METAL PACKAGING GROUP 11. INFORMATION BUREAUS 12. PLASTICS PACKAGING CO. 13. PORT MANAGEMENT 14. TUBE PACKAGING CO. 15. VOCATIONAL TRAINING ORGANIZATION 16. BUILDING MATERIALS PRODUCER 17. APPLICATION SERVICE PROVIDER REFERENCES

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• Gestão da produção e do controlo de qualidade
• Engenharia: geral
• Estratégia de negócios
• Liderança e motivação: Gestão
• Gestão de projectos
• Engenharia de produção

Strategic Objectives;business case studies;business leadership;economic analysis;brainstorming;marketing strategy;business operations