Purpose-Driven Pricing
portes grátis
Purpose-Driven Pricing
Leveraging the Power of Pricing for Profit and Societal Good
Firasta-Vastani, Saloni; Sheth, Jagdish N.
Taylor & Francis Ltd
07/2024
160
Dura
9781032658940
Pré-lançamento - envio 15 a 20 dias após a sua edição
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Part I: The forces behind purpose-driven pricing 1. Pricing for societal impact: why does it matter? 2. Seeking internal alignment and true costs 3. Innovation diffusion: pricing for growth 4. Behavioral pricing for a better world faster Part II: Bringing stakeholders along 5. The role of government policy 6. Bringing customers along 7. Ecosystems of collaborators 8. Future implications Part III: Case studies 9. Case studies: the seven tactics.
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Pricing strategy;Marketing strategy;ESG;Corporate social responsibility;Social impact;Innovation pricing;Pricing;Monetization models
Part I: The forces behind purpose-driven pricing 1. Pricing for societal impact: why does it matter? 2. Seeking internal alignment and true costs 3. Innovation diffusion: pricing for growth 4. Behavioral pricing for a better world faster Part II: Bringing stakeholders along 5. The role of government policy 6. Bringing customers along 7. Ecosystems of collaborators 8. Future implications Part III: Case studies 9. Case studies: the seven tactics.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
