Pioneers in Marketing

Pioneers in Marketing

A Collection of Biographical Essays

Jones, D.G. Brian

Taylor & Francis Ltd

10/2024

210

Mole

9781032927428

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1. Biography and the History of Marketing Thought 2. Edward David Jones (1870-1944): The First Professor of Marketing 3. Simon Litman (1873-1965): Pioneer in International Marketing 4. Henry Charles Taylor (1873-1969): The Father of Agricultural Marketing 5. Percival White (1887-1970): Marketing Engineer 6. George Burton Hotchkiss (1884-1953): A Pioneer in Advertising 7. Theodore N. Beckman (1895-1973): Mr. Wholesaling 8. David D. Monieson (1927-2008): Philosopher and Pragmatist 9. William R. Davidson (1919-): Mr. Retailing 10. Lessons from Pioneers in Marketing Notes Bibliography Index
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Biography;Simon Litman;Henry Charles Taylor;Percival White;George Burton Hotchkiss;Theodore Beckman;William Davidson;David D. Monieson;Career;Discipline;Marketing Thought;History;Edward David Jones;Houser Associates;Young Men;NATA;Rock Island Arsenal;Ecole Libre Des Sciences Politiques;Marketing Education;German Historical School;HBR;Management Horizons;Market Research Council;Market Research Corporation;Iowa State College;Marketing History;German Historical School Economists;MBA Program;Scientific Management;Marketing Discipline;Advertising Research;Teaching Business English;Wisconsin Cheese;HBR Article;Michigan State University;Foreign Marketing