Online Reputation Management in Destination and Hospitality
portes grátis
Online Reputation Management in Destination and Hospitality
What We Know, What We Need To Know
Makovnik, Tomas; Rialti, Riccardo; Kvitkova, Zuzana
Emerald Publishing Limited
02/2023
256
Dura
Inglês
9781803823768
15 a 20 dias
Descrição não disponível.
Part I. Introduction
Chapter 1. Online Reputation Management in Tourism: Emerging Themes, Theories, Problems and Solutions; Riccardo Rialti, Zuzana Kvitkova, and Tomas Makovnik
Part II. Determinants of Online Reputation in Tourism
Chapter 2. The Electronic Word-of-Mouth (eWOM) Focusing Studies on Tourism Research; Kristina Medekova, Kristina Pompurova, and Ivana Simockova
Chapter 3. How Have Travelers' Needs Evolved Because of The COVID-19 Pandemic? Corporate Reputation Building in Tourism Industry on Digital Platforms; Mirko Olivieri, Elanor Colleoni and Giuseppe Bonaccorso
Chapter 4. Big Data and Online Reputation Management in Tourism: Leveraging the role of Entrepreneurship; Diletta Vianello, Anna Marrucci, Cristiano Ciappei, and Claudio Becagli
Chapter 5. Specifics of Online Reputation Management of Hotel Services Intermediaries and their Role in Reputation Creation; Zuzana Kvitkova and Zdenka Petru
Chapter 6. Global Impacts of Online Reputation Management of Pre- and Post-Coronavirus Pandemic: Comparative Analysis in Context of Industry 4.0; Faheem Uddin Syed, Raffaele Donvito, and Gaetano Aiello
Chapter 7. Factors Affecting the Tourists? Approach to Health and Safety Information in Reviews During the Covid-19 Pandemic; Martin Vasko, Natalie Volfova, and Alzbeta Zikova
Part III. Online Reputation Management Strategies
Chapter 8. How to Boost Reputation in Growing Museums? Evidence From an Italian Case; Silvia Fissi, Elena Gori, and Alberto Romolini
Chapter 9. Relevance of Social Media Management in Online Reputation Building in Tourism and Hospitality: Case of Finland; Natalia Kushcheva and Tiia-Mari Eilola
Chapter 10. Reviews on the Internet Marketing Communication of the SPA Tourism Enterprises in Slovakia; Radka Marcekova, Lubica Sebova, and Andrej Malachovsky
Part IV. Instruments to Improve ORM in Destination Management
Chapter 11. Does Tourist Pressure Influence the Online Reputation of a Tourist Attraction? Empirical Evidence from The Uffizi Gallery; Camilla Ciappei, Giovanni Liberatore, Paolo Nesi, Gianni Pantaleo, Alessandro Monti, and Michaela Surchi
Chapter 12. Triangulating Online Brand Reputation, Brand Image and Brand Identity: An Interdisciplinary Research Approach to Design the Pathways of Online Branding Strategies in Luxury Hospitality; Silvia Ranfagni and Massimo Rosati
Chapter 1. Online Reputation Management in Tourism: Emerging Themes, Theories, Problems and Solutions; Riccardo Rialti, Zuzana Kvitkova, and Tomas Makovnik
Part II. Determinants of Online Reputation in Tourism
Chapter 2. The Electronic Word-of-Mouth (eWOM) Focusing Studies on Tourism Research; Kristina Medekova, Kristina Pompurova, and Ivana Simockova
Chapter 3. How Have Travelers' Needs Evolved Because of The COVID-19 Pandemic? Corporate Reputation Building in Tourism Industry on Digital Platforms; Mirko Olivieri, Elanor Colleoni and Giuseppe Bonaccorso
Chapter 4. Big Data and Online Reputation Management in Tourism: Leveraging the role of Entrepreneurship; Diletta Vianello, Anna Marrucci, Cristiano Ciappei, and Claudio Becagli
Chapter 5. Specifics of Online Reputation Management of Hotel Services Intermediaries and their Role in Reputation Creation; Zuzana Kvitkova and Zdenka Petru
Chapter 6. Global Impacts of Online Reputation Management of Pre- and Post-Coronavirus Pandemic: Comparative Analysis in Context of Industry 4.0; Faheem Uddin Syed, Raffaele Donvito, and Gaetano Aiello
Chapter 7. Factors Affecting the Tourists? Approach to Health and Safety Information in Reviews During the Covid-19 Pandemic; Martin Vasko, Natalie Volfova, and Alzbeta Zikova
Part III. Online Reputation Management Strategies
Chapter 8. How to Boost Reputation in Growing Museums? Evidence From an Italian Case; Silvia Fissi, Elena Gori, and Alberto Romolini
Chapter 9. Relevance of Social Media Management in Online Reputation Building in Tourism and Hospitality: Case of Finland; Natalia Kushcheva and Tiia-Mari Eilola
Chapter 10. Reviews on the Internet Marketing Communication of the SPA Tourism Enterprises in Slovakia; Radka Marcekova, Lubica Sebova, and Andrej Malachovsky
Part IV. Instruments to Improve ORM in Destination Management
Chapter 11. Does Tourist Pressure Influence the Online Reputation of a Tourist Attraction? Empirical Evidence from The Uffizi Gallery; Camilla Ciappei, Giovanni Liberatore, Paolo Nesi, Gianni Pantaleo, Alessandro Monti, and Michaela Surchi
Chapter 12. Triangulating Online Brand Reputation, Brand Image and Brand Identity: An Interdisciplinary Research Approach to Design the Pathways of Online Branding Strategies in Luxury Hospitality; Silvia Ranfagni and Massimo Rosati
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Tourism; Marketing; Communication; Museum Management; Social Media; Digital Marketing
Part I. Introduction
Chapter 1. Online Reputation Management in Tourism: Emerging Themes, Theories, Problems and Solutions; Riccardo Rialti, Zuzana Kvitkova, and Tomas Makovnik
Part II. Determinants of Online Reputation in Tourism
Chapter 2. The Electronic Word-of-Mouth (eWOM) Focusing Studies on Tourism Research; Kristina Medekova, Kristina Pompurova, and Ivana Simockova
Chapter 3. How Have Travelers' Needs Evolved Because of The COVID-19 Pandemic? Corporate Reputation Building in Tourism Industry on Digital Platforms; Mirko Olivieri, Elanor Colleoni and Giuseppe Bonaccorso
Chapter 4. Big Data and Online Reputation Management in Tourism: Leveraging the role of Entrepreneurship; Diletta Vianello, Anna Marrucci, Cristiano Ciappei, and Claudio Becagli
Chapter 5. Specifics of Online Reputation Management of Hotel Services Intermediaries and their Role in Reputation Creation; Zuzana Kvitkova and Zdenka Petru
Chapter 6. Global Impacts of Online Reputation Management of Pre- and Post-Coronavirus Pandemic: Comparative Analysis in Context of Industry 4.0; Faheem Uddin Syed, Raffaele Donvito, and Gaetano Aiello
Chapter 7. Factors Affecting the Tourists? Approach to Health and Safety Information in Reviews During the Covid-19 Pandemic; Martin Vasko, Natalie Volfova, and Alzbeta Zikova
Part III. Online Reputation Management Strategies
Chapter 8. How to Boost Reputation in Growing Museums? Evidence From an Italian Case; Silvia Fissi, Elena Gori, and Alberto Romolini
Chapter 9. Relevance of Social Media Management in Online Reputation Building in Tourism and Hospitality: Case of Finland; Natalia Kushcheva and Tiia-Mari Eilola
Chapter 10. Reviews on the Internet Marketing Communication of the SPA Tourism Enterprises in Slovakia; Radka Marcekova, Lubica Sebova, and Andrej Malachovsky
Part IV. Instruments to Improve ORM in Destination Management
Chapter 11. Does Tourist Pressure Influence the Online Reputation of a Tourist Attraction? Empirical Evidence from The Uffizi Gallery; Camilla Ciappei, Giovanni Liberatore, Paolo Nesi, Gianni Pantaleo, Alessandro Monti, and Michaela Surchi
Chapter 12. Triangulating Online Brand Reputation, Brand Image and Brand Identity: An Interdisciplinary Research Approach to Design the Pathways of Online Branding Strategies in Luxury Hospitality; Silvia Ranfagni and Massimo Rosati
Chapter 1. Online Reputation Management in Tourism: Emerging Themes, Theories, Problems and Solutions; Riccardo Rialti, Zuzana Kvitkova, and Tomas Makovnik
Part II. Determinants of Online Reputation in Tourism
Chapter 2. The Electronic Word-of-Mouth (eWOM) Focusing Studies on Tourism Research; Kristina Medekova, Kristina Pompurova, and Ivana Simockova
Chapter 3. How Have Travelers' Needs Evolved Because of The COVID-19 Pandemic? Corporate Reputation Building in Tourism Industry on Digital Platforms; Mirko Olivieri, Elanor Colleoni and Giuseppe Bonaccorso
Chapter 4. Big Data and Online Reputation Management in Tourism: Leveraging the role of Entrepreneurship; Diletta Vianello, Anna Marrucci, Cristiano Ciappei, and Claudio Becagli
Chapter 5. Specifics of Online Reputation Management of Hotel Services Intermediaries and their Role in Reputation Creation; Zuzana Kvitkova and Zdenka Petru
Chapter 6. Global Impacts of Online Reputation Management of Pre- and Post-Coronavirus Pandemic: Comparative Analysis in Context of Industry 4.0; Faheem Uddin Syed, Raffaele Donvito, and Gaetano Aiello
Chapter 7. Factors Affecting the Tourists? Approach to Health and Safety Information in Reviews During the Covid-19 Pandemic; Martin Vasko, Natalie Volfova, and Alzbeta Zikova
Part III. Online Reputation Management Strategies
Chapter 8. How to Boost Reputation in Growing Museums? Evidence From an Italian Case; Silvia Fissi, Elena Gori, and Alberto Romolini
Chapter 9. Relevance of Social Media Management in Online Reputation Building in Tourism and Hospitality: Case of Finland; Natalia Kushcheva and Tiia-Mari Eilola
Chapter 10. Reviews on the Internet Marketing Communication of the SPA Tourism Enterprises in Slovakia; Radka Marcekova, Lubica Sebova, and Andrej Malachovsky
Part IV. Instruments to Improve ORM in Destination Management
Chapter 11. Does Tourist Pressure Influence the Online Reputation of a Tourist Attraction? Empirical Evidence from The Uffizi Gallery; Camilla Ciappei, Giovanni Liberatore, Paolo Nesi, Gianni Pantaleo, Alessandro Monti, and Michaela Surchi
Chapter 12. Triangulating Online Brand Reputation, Brand Image and Brand Identity: An Interdisciplinary Research Approach to Design the Pathways of Online Branding Strategies in Luxury Hospitality; Silvia Ranfagni and Massimo Rosati
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