Media and Change Management
portes grátis
Media and Change Management
Creating a Path for New Content Formats, Business Models, Consumer Roles, and Business Responsibility
Karmasin, Matthias; Koinig, Isabell; Diehl, Sandra
Springer Nature Switzerland AG
02/2022
501
Dura
Inglês
9783030866792
15 a 20 dias
928
Descrição não disponível.
1. ?Introduction.- 2. Cross Border Media Management in a Digital Environment: Challenges and Lessons Learned from Change.- 3. Strange bedfellows? Business Modelling, Convergence and Change Management.- 4. The effects of big data on media management.- 5. Controlling and Change Management.- 6. Change Management in Human Resources.- 7. Work in Transition: Digital Media and its Transformative Potential for Work.- 8. New Technologies and Organizational Health: How changing requirements of the digital workplace compel employers to think about Workplace Health Promotion.- 9. Managing brands in an ever-changing media environment.- 10. Brand worlds: a guide to creating holistic worlds of brand experiences through communication.- 11. Cross-media Advertising in Times of Chinging Media Environments and Media Consumption Patterns.- 12. The Relevance of Social Media and Corporate Influencers as Potential Change Agents in Corporate Communications.- 13. Convergence, Consumer Behavior and Change Management.- 14. Right to privacy - a (re)measurement.- 15. Managing change related to consumer privacy laws: targeting and personal data use in a more regulated environment.- 16. Sense making as a chnage agent towards CSR strategy in the media.- 17. CSR as "integrity management" in the media industry - an investigation of the top three media organisations from Germany, Austria and Switzerland.- 18. The Normative Turn in the Organization of Media: Ethical Considerations for Change Management in Media Enterprises.- 19. Uncharted Territory: Dtafication as a challenge for journalism ethics.- 20. Harnessing change in a disruptive environment: case studies in media management and innovation.- 21. Change Management and New Organizational Forms of Content Creation.- 22 Digital News Distribution and Intermediaries.- 23. Algorithms on the Internet: Factor of media change and challenge for change management.- 24. The Role of Human Computer Interactoin (HCI) in Change Management.- 25. Everybody is going to Twitch: Game Streaming and its Impact on Research.- 26. 5 G Mobile Targeting Ads.- 27. Conclusion.
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New forms of consumer behavior;Content digitization;Automated content generation;Digitizing media outlets;Content aggregation technologies;Pace of media consumption;Data privacy and media
1. ?Introduction.- 2. Cross Border Media Management in a Digital Environment: Challenges and Lessons Learned from Change.- 3. Strange bedfellows? Business Modelling, Convergence and Change Management.- 4. The effects of big data on media management.- 5. Controlling and Change Management.- 6. Change Management in Human Resources.- 7. Work in Transition: Digital Media and its Transformative Potential for Work.- 8. New Technologies and Organizational Health: How changing requirements of the digital workplace compel employers to think about Workplace Health Promotion.- 9. Managing brands in an ever-changing media environment.- 10. Brand worlds: a guide to creating holistic worlds of brand experiences through communication.- 11. Cross-media Advertising in Times of Chinging Media Environments and Media Consumption Patterns.- 12. The Relevance of Social Media and Corporate Influencers as Potential Change Agents in Corporate Communications.- 13. Convergence, Consumer Behavior and Change Management.- 14. Right to privacy - a (re)measurement.- 15. Managing change related to consumer privacy laws: targeting and personal data use in a more regulated environment.- 16. Sense making as a chnage agent towards CSR strategy in the media.- 17. CSR as "integrity management" in the media industry - an investigation of the top three media organisations from Germany, Austria and Switzerland.- 18. The Normative Turn in the Organization of Media: Ethical Considerations for Change Management in Media Enterprises.- 19. Uncharted Territory: Dtafication as a challenge for journalism ethics.- 20. Harnessing change in a disruptive environment: case studies in media management and innovation.- 21. Change Management and New Organizational Forms of Content Creation.- 22 Digital News Distribution and Intermediaries.- 23. Algorithms on the Internet: Factor of media change and challenge for change management.- 24. The Role of Human Computer Interactoin (HCI) in Change Management.- 25. Everybody is going to Twitch: Game Streaming and its Impact on Research.- 26. 5 G Mobile Targeting Ads.- 27. Conclusion.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
