Internal Marketing

Internal Marketing

Theories, Perspectives, and Stakeholders

Brown, David M.

Taylor & Francis Ltd

04/2022

146

Mole

Inglês

9780367532970

15 a 20 dias

270

Descrição não disponível.

1. Introduction to Internal Marketing 2. Internal Marketing: the theoretical exploration 3. Selected theoretical evolutions beyond Internal Marketing 4. Dyadic perspectives: how Channel Management theories can inform our understanding of Internal Marketing 5. The dark side of Internal Marketing: Internal Demarketing 6. Conclusion: the future of Internal Marketing

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IM Literature;IM Theorist;employer branding;Boundary Personnel;internal branding;IM Study;internal marketing theory;IM Approach;internal marketing development;HRM Academic;internal communications;Internal Stakeholders;IM Relationship;Influence Satisfaction Levels;Channel Partners;Dyadic Partnerships;Dyadic Perspectives;Interdependence Asymmetry;Channel Management;Bi;External Customers;IM Model;Internal Customers;Dyadic Partners;Coercive Influence Strategies;Service Encounters;Legalistic Pleas;Channel Conflict;Organisational Intent