Godfather Marketing
portes grátis
Godfather Marketing
Prophecies for the Markets of the Future
Guido, Gianluigi
Springer International Publishing AG
10/2024
184
Dura
9783031690105
Pré-lançamento - envio 15 a 20 dias após a sua edição
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1. Introduction.- FRIENDS OF OUR FRIENDS.- Part I: The mafia attitude The nature of Godfather Marketing.- 2. Mafia marketing.- 3. What is meant by mafia.- 4. A matter of values.- Part II: Because you're mine The scope of Godfather Marketing.- 5. An offer you can't refuse.- 6. The pursuit of money and power.- 7. The credibility of the firm.- Part III: Oh, do me the favor! The object of Godfather Marketing.- 8. With a little help from my friends.- 9. And now, pay me!.- 10. The precious gift of friendship.- Part IV: Family affairs.- The network of Godfather Marketing.- 11. A hierarchy of power.- 12. Family dynamics.- 13. Clans vs. clubs.
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mafia-like marketing;favour exchanges;firm credibility;customer loyalty;market networks;drivers of new paradigm adoption
1. Introduction.- FRIENDS OF OUR FRIENDS.- Part I: The mafia attitude The nature of Godfather Marketing.- 2. Mafia marketing.- 3. What is meant by mafia.- 4. A matter of values.- Part II: Because you're mine The scope of Godfather Marketing.- 5. An offer you can't refuse.- 6. The pursuit of money and power.- 7. The credibility of the firm.- Part III: Oh, do me the favor! The object of Godfather Marketing.- 8. With a little help from my friends.- 9. And now, pay me!.- 10. The precious gift of friendship.- Part IV: Family affairs.- The network of Godfather Marketing.- 11. A hierarchy of power.- 12. Family dynamics.- 13. Clans vs. clubs.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
