Equity Crowdfunding in Sports Clubs

Introduction, 1. Strategic Marketing Management, 2. Crowdfunding Campaigns, 3. Sports Clubs, 4. Strategic Marketing Management of Sports Club Equity Crowdfunding Campaigns, Conclusion

Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.

• Indústrias do desporto e lazer
• Gestão desportiva e instalações
• Vendas e marketing

Crowdfunding;crowdsourcing;fundraising;marketing communication;market segmentation;sports clubs;sports marketing;sport management;sport funding;STP approach;sport;equity;campaigns;Consumer-Oriented;Consumer;Strategic Marketing;Marketing;funding;Management;Marketing Management;Marketing Strategies;Strategies;Behaviour;Investment;Fan Communities;VIP Area;Crowdfunding Campaigns;Equity Crowdfunding;Psychological Continuum Model;Non-profit Sports Clubs;Tv Broadcasting;Vice Versa;Crowdfunding Model;Financial Growth Cycle;Separate Asset Class;Matchday Revenues;Sports Club Fans;Campaign Participants;Crowdfunding Platforms;Professional Sports Clubs;Amateur Sports Clubs;Club Brand;Sports Club Activities;Success Threshold;Marketing Strategy Model;Marketing Management Process;Fan Segments;Integrated Marketing