Contemporary Issues in Sports Marketing
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Contemporary Issues in Sports Marketing
Manoli, Argyro Elisavet
Taylor & Francis Ltd
02/2025
121
Dura
9781032968353
Pré-lançamento - envio 15 a 20 dias após a sua edição
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Sport marketing's past, present and future: An introduction to contemporary issues in sports marketing 1. Brand consistency and coherency at the London 2012 Olympic Games 2. Sponsorship programmes and corruption in sport: management responses to a growing threat 3. Social media and sports: driving fan engagement with football clubs on Facebook 4. There goes my hero again: sport scandal frequency and social identity driven response 5. Exploring value co-creation in Fan Fests: the role of fans 6. The influence of sport sponsorship on brand equity and purchase behavior 7. Role of the stadium in the value enhancement process of a rugby union match
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Sports Marketing;Corruption in Sports;Sports Scandal;Sponsorship;Brand Equity
Sport marketing's past, present and future: An introduction to contemporary issues in sports marketing 1. Brand consistency and coherency at the London 2012 Olympic Games 2. Sponsorship programmes and corruption in sport: management responses to a growing threat 3. Social media and sports: driving fan engagement with football clubs on Facebook 4. There goes my hero again: sport scandal frequency and social identity driven response 5. Exploring value co-creation in Fan Fests: the role of fans 6. The influence of sport sponsorship on brand equity and purchase behavior 7. Role of the stadium in the value enhancement process of a rugby union match
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
