Driving Consumer Engagement in Social Media
portes grátis
Driving Consumer Engagement in Social Media
Influencing Electronic Word of Mouth
Bianchi, Anna
Taylor & Francis Ltd
12/2020
182
Dura
Inglês
9780367613105
15 a 20 dias
412
Descrição não disponível.
1. Marketing communications in the digital age
2. Social media and their users
3. Word of mouth
4. Content analysis in social media
5. Results overview
6. The influence of marketing communications in social media on electronic word of mouth
2. Social media and their users
3. Word of mouth
4. Content analysis in social media
5. Results overview
6. The influence of marketing communications in social media on electronic word of mouth
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Marketing Communications;Luxury Brands;Social media;Brand Post;Cutting-edge knowledge;Highest Positive Influence;Mass Market Brands;Consumer engagement;Interactional Appeals;Facebook Brand Page;Geographic Markets;Share Rate;Influence eWOM;Brand Post Form;Brand Type;Cosmetic Brands;Post-hoc Games Howell Test;WOM Marketing;Traditional WOM;Online Marketing Communications;Tukey HSD Test;Levene's Homogeneity;Maximum Mahalanobis Distance;Relative Frequency;Games Howell Test;Shapiro Wilk's Test;Profile Plot
1. Marketing communications in the digital age
2. Social media and their users
3. Word of mouth
4. Content analysis in social media
5. Results overview
6. The influence of marketing communications in social media on electronic word of mouth
2. Social media and their users
3. Word of mouth
4. Content analysis in social media
5. Results overview
6. The influence of marketing communications in social media on electronic word of mouth
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Marketing Communications;Luxury Brands;Social media;Brand Post;Cutting-edge knowledge;Highest Positive Influence;Mass Market Brands;Consumer engagement;Interactional Appeals;Facebook Brand Page;Geographic Markets;Share Rate;Influence eWOM;Brand Post Form;Brand Type;Cosmetic Brands;Post-hoc Games Howell Test;WOM Marketing;Traditional WOM;Online Marketing Communications;Tukey HSD Test;Levene's Homogeneity;Maximum Mahalanobis Distance;Relative Frequency;Games Howell Test;Shapiro Wilk's Test;Profile Plot
