Design Your Business

Introduction. Chapter 1: A Design Mindset to Entrepreneurship. Chapter 2: A creative mindset for Entrepreneurship. Chapter 3: Empathy: The Art and Practice of Customer Discovery. Chapter 4: Creative Confidence Part 1: Say It! Articulate your Value Proposition. Chapter 5: Creative Confidence Part 2: Make It! The importance of prototyping. Chapter 6: The agile entrepreneur: Iterate, Iterate, and Iterate again! Chapter 7: Make it simpler: Design strategies for smart simplicity. Chapter 8: Design strategies to complexify your product. Chapter 9: The scientist entrepreneur: Learning from Failure. Chapter 10: From Prototypes to Businesses: Design Your Business Model. Chapter 11: A Primer on Intellectual Property. Chapter 12: How to craft effective investor presentations. Chapter 13: Let's Talk Money. Chapter 14: Where do we go from here.

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• E-commerce: aspectos de negócios
• Vendas e marketing
• Espírito de iniciativa
• Design de produtos
• Matemática e sistemas do negócio
• Gestão da produção e do controlo de qualidade
• Economia
• Gestão da pesquisa e desenvolvimento
• Pequenos negócios e autoemprego

entrepreneurs;design;product;business;mindset