Data Visualization and Storytelling with Tableau

Data Visualization and Storytelling with Tableau

Mittal, Mamta; Raheja, Nidhi Grover

Taylor & Francis Ltd

06/2024

460

Dura

9781032552224

Pré-lançamento - envio 15 a 20 dias após a sua edição

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Chapter 1: Getting Started with Data Visualization. 1.1 Introduction to Data and Its Types. 1.2 Data Analysis Lifecycle. 1.3 Data Visualization in Data Analysis. 1.4 Popular Tools for Data Visualization. Key Notes. Test Your Skills. References. Chapter 2: Tableau for Visualization. 2.1 Introducing Tableau. 2.2 Different Tableau Products. 2.3 Tableau Server Architecture. 2.4 Tableau Download and Installation. 2.5 Tableau Data Types. 2.6 Tableau File Types. 2.7 Data Preparation Tasks. 2.8 Publishing in Tableau Public. Key Notes. Test Your Skills. References. Chapter 3: Connecting Data in Tableau. 3.1 Different Data Sources in Tableau. 3.2 Extracting Data in Tableau. 3.3 RDBMS Basics and Types of Keys. 3.4 Data Joins in Tableau. 3.5 Data Import and Blending in Tableau. 3.6 Data Sorting in Tableau. 3.7 Data Pre-Processing Using Tableau Prep. Key Notes. Test Your Skills. References. Chapter 4: Table Calculations and Level of Detail. 4.1 Introduction to Calculations. 4.2 Tableau Functions. 4.3 Tableau Operators. 4.4 Tableau Calculations. 4.5 Level of Detail (LOD) Expressions. Key Notes. Test Your Skills. References. Chapter 5: Sorting and Filters in Tableau. 5.1 Filters in Tableau. 5.2 Sorting in Tableau. 5.3 Group, Hierarchy, and Set in Tableau. Key Notes. Test Your Skills. References. Chapter 6: Charts in Tableau. 6.1 Introducing Charts in Tableau. 6.2 Color Schemes and Palettes in Tableau. 6.3 Colour Choosing Best Practices. Key Notes. Test Your Skills. References. Chapter 7: Comparison Charts in Tableau. 7.1 Introduction to Comparison Charts. 7.2 Studying Changes across Time: Trends and Forecasting. 7.3 Trend Lines and Forecasting. 7.4 Statistical Models for Trend Analysis. Key Notes. Practice Case Study. Test Your Skills. References. Chapter 8: Distribution Charts in Tableau. 8.1. Introduction to Distribution Charts. 8.2. Histogram with Its Types and Components. 8.3. Scatter Plot and Matrix. 8.4. Bubble Chart for Distribution. 8.5. Radar Chart for Multivariate Data. 8.6. Heat Map with Color Variations. 8.7. Box Plot and Quartiles. Key Notes. Practice Case Study. Test Your Skills. References. Chapter 9: Part-to-Whole Relationship: Composition Charts. 9.1. Introduction to Composition Charts. 9.2. Charts for Static Composition. 9.3. Charts for Dynamic Composition over Time. Key Notes. Practice Case Study. Test Your Skills. References. Chapter 10: Project Management with Evaluation Charts. 10.1. Introduction Project and Project Management. 10.2. Project Management Charts. 10.3. Focus on Project Management Activities (RAM). Key Notes. Practice Case Study. Test Your Skills. References. Chapter 11: Maps in Tableau. 11.1. Introduction to Maps. 11.2. Proportional Symbol Maps. 11.3. Tableau Choropleth Maps (Filled Maps). 11.4. Point Distribution Maps. 11.5. Flow Maps (Path Maps). 11.6. Spider Maps (Origin-Destination Maps). Key Notes. Practice Case Study. Test Your Skills. References. Chapter 12: Designing Stories through Data. 12.1. Introduction to Storytelling Concepts. 12.2. Components of a Business Story. 12.3. Storytelling Participants. 12.4. Decision-Making Steps in Storytelling Framework. 12.5. Drawing Insights from a Story. 12.6. Types of Insights. Key Notes. Practice Case Study. Test Your Skills. References. Chapter 13: Exploratory Data Analysis (EDA) in Tableau. 13.1. Introduction to Exploratory Data Analysis (EDA). 13.2. Types of Exploratory Data Analysis. 13.3. Explanatory Data Analysis. 13.4. Combine Exploratory and Explanatory Analysis for Storytelling. Key Notes. Practice Case Study. Test Your Skills. References. Chapter 14: Misleading Visualizations. 14.1. Introducing Misleading Data Visualizations. 14.2. Types of Misleading Visualizations. 14.3. Impact of Misleading Visualizations. 14.4. Mistakes to Be Avoided during Visualization and Storytelling. Key Notes. Test Your Skills. References
Data Visualization;Data Storytelling;Tableau Desktop;Color schemes;Color Palettes;Dashboards;Exploratory Data Analysis (EDA);Business Intelligence;Data Insights;Misleading Visualization;Graphs : Bar, Histogram, Radar Chart, Spider chart, Maps