Social Media Analytics in Predicting Consumer Behavior

Social Media Analytics in Predicting Consumer Behavior

Sumer, Selay Ilgaz; Parilti, Nurettin

Taylor & Francis Ltd

10/2024

190

Mole

9781032059914

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The Concept of Social Media. Social Media Marketing. Formulating a Social Media Strategy . Introduction to Social Media Analytics. Social Media Analytics in Consumer Behavior. Social Media Actions Analytics. Measuring Web Site Performance with Web Analytics. Mobile Analytics. Ethics and Social Media Analytics.
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Analysis;Target market behavior;Technology;Target market;Decision-making;Social Commerce Platform;Uncertainty Avoidance;Social Media;SMA;Social Media Data;Social Media Users;Social Media Platforms;Social Media Marketing;Prescriptive Analytics;SM Analysis Tool;Social Media Strategy;Adobe Analytics;Google Analytics;Social Media Service;Mobile App Users;Continued Usage Intention;Google Chrome Browser;VIP Customer;GWI;Global Web Index;Brand Page;Website Administrators;Big Data;Mobile Analytics;App Developers