Corporate Social Responsibility and Marketing Ethics
portes grátis
Corporate Social Responsibility and Marketing Ethics
The Effects of Value-Based Marketing on Consumer Behaviour
Howaniec, Honorata
Taylor & Francis Ltd
08/2024
226
Mole
9781032329239
15 a 20 dias
Descrição não disponível.
Introduction
1. Corporate social responsibility: Genesis, the role of ethics in shaping the concept
2. The essence of corporate social responsibility
3. Social responsibility and value-based marketing
4. Shaping value-based marketing
5. Value creating in practice - social responsibility as an element of value enterprises, research results
1. Corporate social responsibility: Genesis, the role of ethics in shaping the concept
2. The essence of corporate social responsibility
3. Social responsibility and value-based marketing
4. Shaping value-based marketing
5. Value creating in practice - social responsibility as an element of value enterprises, research results
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Corporate Social Responsibility;Corporate Social Involvement;CSR;UN;Charity Activities;CSR Concept;CSR Activity;CSR Practice;CSR Initiative;Violating;CSR Policy;Public Administration;Marketing Ethics;Weak Correlation;Employer Branding;Business Ethics;Polish Market;CSR Area;Moderate Correlation;Relationship Marketing;Market Service Strategy;CSR Principle;Marketing Education;Marketing Concept;Hybrid Electric Vehicle
Introduction
1. Corporate social responsibility: Genesis, the role of ethics in shaping the concept
2. The essence of corporate social responsibility
3. Social responsibility and value-based marketing
4. Shaping value-based marketing
5. Value creating in practice - social responsibility as an element of value enterprises, research results
1. Corporate social responsibility: Genesis, the role of ethics in shaping the concept
2. The essence of corporate social responsibility
3. Social responsibility and value-based marketing
4. Shaping value-based marketing
5. Value creating in practice - social responsibility as an element of value enterprises, research results
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Corporate Social Responsibility;Corporate Social Involvement;CSR;UN;Charity Activities;CSR Concept;CSR Activity;CSR Practice;CSR Initiative;Violating;CSR Policy;Public Administration;Marketing Ethics;Weak Correlation;Employer Branding;Business Ethics;Polish Market;CSR Area;Moderate Correlation;Relationship Marketing;Market Service Strategy;CSR Principle;Marketing Education;Marketing Concept;Hybrid Electric Vehicle
