Product Innovation Management
portes grátis
Product Innovation Management
Intelligence, Discovery, Development
Filippini, Roberto; Biazzo, Stefano
Springer Nature Switzerland AG
07/2022
194
Mole
Inglês
9783030750138
15 a 20 dias
320
Descrição não disponível.
1. Introduction.- 2. The Challenge of Product Innovation.- 3. Managing Product Innovation: A Framework.- 4. Intelligence: Uncovering Innovation Opportunities Through Customer Involvement.- 5. Searching for Innovation Opportunities: Idea Generation and Technology Development.- 6. Product Development: Managing Uncertainty and Knowledge Integration.- 7. Creating the Project Value Proposition.- 8. Organizing Development Projects: Structural Choices and Planning Approaches.- 9. Managing the Development Portfolio.- 10. Product Innovation and Business Models.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Managing uncertainty;Customer insight;Strategic foresight;Business model innovation;Systematic management;Market research;Innovation Management
1. Introduction.- 2. The Challenge of Product Innovation.- 3. Managing Product Innovation: A Framework.- 4. Intelligence: Uncovering Innovation Opportunities Through Customer Involvement.- 5. Searching for Innovation Opportunities: Idea Generation and Technology Development.- 6. Product Development: Managing Uncertainty and Knowledge Integration.- 7. Creating the Project Value Proposition.- 8. Organizing Development Projects: Structural Choices and Planning Approaches.- 9. Managing the Development Portfolio.- 10. Product Innovation and Business Models.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
