Compelling Communication

Compelling Communication

Writing, Public Speaking and Storytelling for Professional Success

Hall, Simon

Cambridge University Press

05/2024

336

Mole

9781009447416

Pré-lançamento - envio 15 a 20 dias após a sua edição

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Introduction; 1. The foundations of effective communication; 2. Writing to woo and wow; 3. The tricks of the writing trade; 4. The splendour of storytelling; 5. Strategic stories (storytelling II, the sequel); 6. Public speaking, presenting and performing; 7. Powerful public speaking and presentations; 8. The online world; 9. Mixing it with the media; 10 Strategic communication; A compelling conclusion (hopefully).