Mastering Corporate Communication
portes grátis
Mastering Corporate Communication
A Modern Guidebook for Future-fit Strategies, Tools and Skills
Refshauge, Mette; Lund, Anne Katrine
Springer International Publishing AG
07/2024
237
Dura
Inglês
9783031502316
Pré-lançamento - envio 15 a 20 dias após a sua edição
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1. Introduction.- 2. Strategic organisational communication in a new era.- 3. Credibility and trust as a field of work.- 4. Corporate citizenship in a changing world.- 5. Communication must create contact.- 6. The data-driven communicator.- 7. Internal stakeholders in focus.- 8. Facilitating change.- 9. When the crisis is triggered.- 10. Skills of the future.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Strategic communication;Organizational communication;Public relations;Data and analytics;Internal stakeholders;Maersk;Omnichannel communication
1. Introduction.- 2. Strategic organisational communication in a new era.- 3. Credibility and trust as a field of work.- 4. Corporate citizenship in a changing world.- 5. Communication must create contact.- 6. The data-driven communicator.- 7. Internal stakeholders in focus.- 8. Facilitating change.- 9. When the crisis is triggered.- 10. Skills of the future.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
