Advocacy and Organizational Engagement
portes grátis
Advocacy and Organizational Engagement
Redefining the Way Organizations Engage
Bochenek, Lukasz M.
Emerald Publishing Limited
09/2022
232
Mole
Inglês
9781789734409
15 a 20 dias
336
Descrição não disponível.
Introduction - Why advocacy? Why now? 1. What is advocacy and why it is important?
2. Strategic advocacy management - looking for a managerial model
3. From philanthropy to sustainability through CSR - what's next? Societal context and changing role of the companies
4. Connecting with right audiences for a better impact - imperatives of the influencer marketing
5. Defining a conceptual model for advocacy strategy development
6. Shaping and (re-)defining the discourse Content marketing in advocacy
7. Doing good and being good or simply getting it right - corporate crisis and defensive advocacy
8. New frontier for advocacy - towards an experience-based model of engagement
Epilogue - what's next for advocacy
2. Strategic advocacy management - looking for a managerial model
3. From philanthropy to sustainability through CSR - what's next? Societal context and changing role of the companies
4. Connecting with right audiences for a better impact - imperatives of the influencer marketing
5. Defining a conceptual model for advocacy strategy development
6. Shaping and (re-)defining the discourse Content marketing in advocacy
7. Doing good and being good or simply getting it right - corporate crisis and defensive advocacy
8. New frontier for advocacy - towards an experience-based model of engagement
Epilogue - what's next for advocacy
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
advocacy; corporate communications; public relations; corporate reputation; lobbying; influence
Introduction - Why advocacy? Why now? 1. What is advocacy and why it is important?
2. Strategic advocacy management - looking for a managerial model
3. From philanthropy to sustainability through CSR - what's next? Societal context and changing role of the companies
4. Connecting with right audiences for a better impact - imperatives of the influencer marketing
5. Defining a conceptual model for advocacy strategy development
6. Shaping and (re-)defining the discourse Content marketing in advocacy
7. Doing good and being good or simply getting it right - corporate crisis and defensive advocacy
8. New frontier for advocacy - towards an experience-based model of engagement
Epilogue - what's next for advocacy
2. Strategic advocacy management - looking for a managerial model
3. From philanthropy to sustainability through CSR - what's next? Societal context and changing role of the companies
4. Connecting with right audiences for a better impact - imperatives of the influencer marketing
5. Defining a conceptual model for advocacy strategy development
6. Shaping and (re-)defining the discourse Content marketing in advocacy
7. Doing good and being good or simply getting it right - corporate crisis and defensive advocacy
8. New frontier for advocacy - towards an experience-based model of engagement
Epilogue - what's next for advocacy
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
