Adolescents, Family and Consumer Behaviour
portes grátis
Adolescents, Family and Consumer Behaviour
A Behavioural Study of Adolescents in Indian Urban Families
Kaur, Harleen; Singh, Chandan Deep
Taylor & Francis Ltd
12/2021
202
Mole
Inglês
9781032239057
15 a 20 dias
370
Descrição não disponível.
1. Introduction; 2. Adolescents' Role in Buying Decision Making; 3. Research Methodology; 4. Data Analysis and Interpretation; 5. Conclusions and Future Scope of Work
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Family Buying Decision;Multi Stage;Prestige Sensitivity;Rural Urban Residency;High Product Knowledge;Higher Personal Resources;Mother's Educational Status;Tv Advertisement;Family Purchase Decisions;Customer Socialization;Tv Commercial;Tv Viewing;Purchasing Agents;Squared Factor Loadings;Quantitative Research;Actual Purchase Decisions;Government Bodies;Unobservable Random Variables;TOPSIS;Random Consistency Index;Literature Review;Role Model Influence;Customer Skills
1. Introduction; 2. Adolescents' Role in Buying Decision Making; 3. Research Methodology; 4. Data Analysis and Interpretation; 5. Conclusions and Future Scope of Work
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Family Buying Decision;Multi Stage;Prestige Sensitivity;Rural Urban Residency;High Product Knowledge;Higher Personal Resources;Mother's Educational Status;Tv Advertisement;Family Purchase Decisions;Customer Socialization;Tv Commercial;Tv Viewing;Purchasing Agents;Squared Factor Loadings;Quantitative Research;Actual Purchase Decisions;Government Bodies;Unobservable Random Variables;TOPSIS;Random Consistency Index;Literature Review;Role Model Influence;Customer Skills
