Absolute Essentials of Advertising

Absolute Essentials of Advertising

Turnbull, Sarah

Taylor & Francis Ltd

04/2022

88

Dura

Inglês

9781032007663

15 a 20 dias

222

Descrição não disponível.

Table of Contents, 1. Advertising, 2. Advertising: Planning and Strategy, 3. Advertising Theory, 4. Advertising Appeals, 5. The Creative Development Process, 6. International Advertising, 7. Media, 8. Media Planning, 9. Advertising Measurement and Metrics , 10. Advertising: Industry Structure and Practice

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Turnbull;Advertising;Theory and Practice;Undergraduate;Postgraduate;Tv Ad;Consumer Decision Journey;Advertising Association;UK Advertising;Creative Development Process;Holding;Digital Out-of Home;Consumer Journey;Advertising Research;Media Planning;Purpose Brands;Baileys;Pledge;Advertising Works;AIDA Model;Market Mix Modelling;Children's Wellbeing;Elm;POE;Home Ran;In-house Agency;Global Consumer Culture Positioning;Copy Testing;Advertising Appeals;AIDA