AI Strategy for Sales and Marketing

AI Strategy for Sales and Marketing

Connecting Marketing, Sales and Customer Experience

King, Katie

Kogan Page Ltd

01/2022

288

Dura

Inglês

9781398602021

15 a 20 dias

705

Descrição não disponível.
Chapter - 01: AI and the future of work and society;
Chapter - 02: Strategic AI tools for marketing, sales and CX;
Chapter - 03: How AI is reshaping the world of retail and hospitality;
Chapter - 04: Driving change in the automotive and manufacturing sectors;
Chapter - 05: Optimizing AI data insights in finance, law and insurance;
Chapter - 06: Revolutionizing customer support in the telecoms sector;
Chapter - 07: New economic model for the robot revolution;
Chapter - 08: A framework for AI success;
Chapter - 09: Flourish or self-destruct?;
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AI; Digital disruption; Machine learning; Marketing technologies; AI-powered customer insights; Customer data; Personalization