Write Now!

Write Now!

How to Influence and Connect with Your Business Writing

Loizou, Andreas

Taylor & Francis Ltd

12/2024

132

Dura

9781032844978

Pré-lançamento - envio 15 a 20 dias após a sua edição

Descrição não disponível.
Part 1 Clarity: Why Everyone Loves Great Writing. Chapter 1: Inside a reader's mind. Chapter 2: What do you want from your writing? Chapter 3: How to make readers chose you. Chapter 4: Creating the best environment and mindset for writing. Part 2 Structure: The Nuts and Bolts of Writing. Chapter 5: Planning and intros. Chapter 6: Paragraphs and sentences. Chapter 7: Grammar and punctuation. Chapter 8: Words and meaning. Part 3 Influence: You Can Always Get What You Want. Chapter 9: Persuasion, connection, influence. Chapter 10: Finding your writing voice. Chapter 11: Key messages in crisis communications. Chapter 12: The six bricks of an unbeatable argument. Part 4 Charisma: A Better Way to Make an Impact. Chapter 13: A beginner's guide to charisma. Chapter 14: The quest for clarity. Chapter 15: The power of business storytelling. Chapter 16: The human side of AI. Part 5 Polishing: Making the Diamond Shine. Chapter 17: The essential polishes - editing, revising, proofing. Chapter 18: Summaries and info tables. Chapter 19: Design and visuals. Chapter 20: What is readability, and how do you get it?
communication skills;business communication;readability;emails;brand voice;business storytelling;generative AI