Transformative Experience Journey Management

Transformative Experience Journey Management

Extend your capabilities beyond journey mapping through advanced strategies, frameworks, and tools

Magers, Diane; Sherman, Stacy

Packt Publishing Limited

01/2025

Mole

9781835081136

Pré-lançamento - envio 15 a 20 dias após a sua edição

Descrição não disponível.
Table of Contents

Overview of Journey Management
The Experience Journey Management Framework
People, Process, Data, And Technology
Data-Driven Insights for Effective Journey Management
Designing Engaging Experience Journeys
Orchestrating Multichannel Experiences
Mapping Touchpoints and Moments of Truth
Cross-Functional Collaboration for Successful Journeys
Technology and Tools for Journey Management
Real-time Monitoring and Adaptive Journey Management
Customer Feedback and Iterative Improvements
Measuring Success in Journey Management
Change Management and Scaling Journey Management
Case Studies in Successful Experience Journey Management
Future Trends in Experience Journey Management
Becoming an Experience Journey Management Disruptor
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