flight into strategic ambiguity
portes grátis
flight into strategic ambiguity
Strategic communication between ambiguity and clarity
Hoffjann, Olaf
Springer
02/2025
220
Mole
9783658470524
Pré-lançamento - envio 15 a 20 dias após a sua edição
Descrição não disponível.
Introduction.- Strategic Communication between Clarity and Ambiguity Focus.- The Explosion of Societal Ambiguity.- Ambiguity Mirror Public Sphere and the Ambiguity Driver Journalism.- The Double Flight of Organizations.- Dimensions of Strategic Clarity and Ambiguity.- An Alternative Perspective: Ambiguous Practices as a Play.- Consequences of Strategic Ambiguity.- Oscillating Society.
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Strategic ambiguity;Strategic communication;PR;Advertising;Corporate Communications;Ambiguous statements;Organizational communication;Populist strategies;Uniqueness
Introduction.- Strategic Communication between Clarity and Ambiguity Focus.- The Explosion of Societal Ambiguity.- Ambiguity Mirror Public Sphere and the Ambiguity Driver Journalism.- The Double Flight of Organizations.- Dimensions of Strategic Clarity and Ambiguity.- An Alternative Perspective: Ambiguous Practices as a Play.- Consequences of Strategic Ambiguity.- Oscillating Society.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
