New MBA Playbook

Introduction. Module I. Breathing Humanity and New Life into Organizations - Humanizing the Enterprise Unit 1. Behavioral economics and policy 101: For humans Unit 2. The kindness advantage: Cultivating positively energizing leaders and followers Module II: Strategizing for the Future - Setting, Communicating and Executing a Positive Strategy Unit 3. Strategic transformation: Strategy choice-making Unit 4. S.O.A.R: Possibility thinking in positive strategic dialog Module III: Organization Development and Design Innovation - Tools for Dramatic Change Unit 5. Dialogic organization development: Leading positive organizational change Unit 6. Design-driven organization: Human-centered design thinking and innovation execution Module IV: Creating and Managing WOW Brands - Energizing Your Brand Unit 7. WOW! It's cool! Crafting a coolness strategy for your brand Unit 8. Once upon a time... Strategic brand storytelling Module V. Helping Genuinely - Always Aim Higher Unit 9. Professional management consulting for real people: The advice business demystified Unit 10. Executive coaching: Whoop it up! Module VI: Global Management Strategies - Going Places Unit 11. So, you want to go global? Becoming an instant international Unit 12. Small world: Are you a culturally intelligent organization? Module VII: Behavioral Ethics - Achieving Ethical Practice for the Greater Good Unit 13. Progress with purpose: The "good" enterprise Unit 14. Oops! I messed up. Why good people do bad things every so often. Appendices

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• Estratégia de negócios
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• Liderança e motivação: Gestão
• Gestão do pessoal e recursos humanos

MBA;Management development;Management careers;Management training;Business training