Media Handbook
portes grátis
Media Handbook
A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Katz, Helen
Taylor & Francis Ltd
04/2025
220
Dura
9781032698328
Pré-lançamento - envio 15 a 20 dias após a sua edição
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Introduction 1. Media in the Big Picture 2. Media Objectives and Strategies 3. From Consumers to Audiences 4. Media Terms and Calculations 5. Planning and Buying for Television 6. Planning and Buying Digital 7. Planning & Buying for Audio, Print, and Out-of-Home 8. Planning and Buying Beyond 9. Putting the Plan Together 10. Evaluating and Measuring Plans and Buys
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Helen Katz;media planning;media buying;media selection;advertising media planning;marketing;digital media;communication studies;advertising strategy
Introduction 1. Media in the Big Picture 2. Media Objectives and Strategies 3. From Consumers to Audiences 4. Media Terms and Calculations 5. Planning and Buying for Television 6. Planning and Buying Digital 7. Planning & Buying for Audio, Print, and Out-of-Home 8. Planning and Buying Beyond 9. Putting the Plan Together 10. Evaluating and Measuring Plans and Buys
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
