Media Handbook

Media Handbook

A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

Katz, Helen

Taylor & Francis Ltd

04/2025

220

Dura

9781032698328

Pré-lançamento - envio 15 a 20 dias após a sua edição

Descrição não disponível.
Introduction 1. Media in the Big Picture 2. Media Objectives and Strategies 3. From Consumers to Audiences 4. Media Terms and Calculations 5. Planning and Buying for Television 6. Planning and Buying Digital 7. Planning & Buying for Audio, Print, and Out-of-Home 8. Planning and Buying Beyond 9. Putting the Plan Together 10. Evaluating and Measuring Plans and Buys
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Helen Katz;media planning;media buying;media selection;advertising media planning;marketing;digital media;communication studies;advertising strategy