Emerald Handbook of Multi-Stakeholder Communication
portes grátis
Emerald Handbook of Multi-Stakeholder Communication
Emerging Issues for Corporate Identity, Branding and Reputation
Nguyen, Bang; Foroudi, Pantea; Melewar, T. C.
Emerald Publishing Limited
10/2022
684
Dura
Inglês
9781800718982
15 a 20 dias
Descrição não disponível.
PART I. Introduction
Chapter 1. Multi-Stakeholder Communication: Emerging Issues for Corporate Identity, Branding and Reputation; Pantea Foroudi, Bang Nguyen, and T.C. Melewar
PART II. Stakeholders' Communication: Branding
Chapter 2. Corporate Brand Communication Oriented in Higher Education Sector; Jane Hemsley-Brown and Izhar Oplatka
Chapter 3. Assessing the Psychological Impact of the Pandemic Narrative in the Media on Hospitality Consumption Mood; Dongmei Zha, Pantea Foroudi, T.C. Melewar, and Zhongqi Jin
Chapter 4. Out-Group Reaction Towards Religiously Endorsed Products (RlPS) and Response of Brand Managers; Nazan Colmekcioglu
Chapter 5. Integrated Stakeholders' Communication Management In B2C Context; Angela Beccanulli, Silvia Biraghi, and Rossella Gambetti
Chapter 6. ISLAMIC BRANDING: Examines the Concept of Religious Branding and how Beliefs Influence Brand Loyalty, Word-of-Mouth and Purchase Intention; Waleed Yousef and Ahmed Alhabashi
Chapter 7. The Importance of Social Media Opinion Leadership in Corporate Branding and Influencing Consumers' Behavioral Intentions; Farbod Fakhreddin
Chapter 8. Digital Transformation and Corporate Branding: Opportunities and Challenges for Identity and Reputation Management; Maria Jerez-Jerez
PART III. Stakeholders' Communication: Identity
Chapter 9. Examining the Influence of Corporate Identity on Corporate Reputation and Non-Financial Brand Performance in the Context of Higher Education; Amad Ali, Pantea Foroudi, and Maria Palazzo
Chapter 10. Impact of Motivation, Technology and Social Interaction on Teaching Using Blended Learning; Marwa Abdellateef and Pantea Foroudi
Chapter 11. Opportunism and Specific Investment in Buyer-Supplier Relationships: The Role of Communication, Branding, and Identity; Hashem Aghazadeh, Hossein Maleki, and Sajedeh Sadat Majidi
Chapter 12. Corporate Brand Communication: Identity, Image and Reputation; Abraham Joseph and Suraksha Gupta
Chapter 13. Augmented Reality and Corporate Brand Identity: An Opportunity for Pioneer Enterprises; Maria Teresa Cuomo, Cinzia Genovino, Orsola Salmista, and Rosa Maria Caprino
Chapter 14. From Digital Content Marketing Toward Brand Engagement; Rahime Zaman Fashami, Manijeh Haghighinasab, Nader Seyyedamiri, and Pari Ahadi
Chapter 15. Can Research Methods Replace the Strategy? Designing and Implementing City Marketing Research in Two Greek Cities: Advantages and Disadvantages; Kleanthis Sirakoulis and Alex Deffner
Chapter 16.The Role of Wayfinding in Healthcare. Making the Environment Healthier; Ann Petermans and Luciana Mattiello
PART IV. Stakeholders' Communication: Reputation
Chapter 17. Corporate Brand Reputation and COVID-19 Pandemic Management: Interpretive Approach from Aviation Sector in Malaysia; Nor Aida Abdul Rahman and Mohamed Idrus Abdul Moin
Chapter 18. Corporate Brand Reputation and Ethic, Sustainability, and Inclusion: The Shift in Post Pandemic Corporate Narrative: From Corporate Brand Reputation to Corporate Sustainability; Nina Overton-De Klerk and Clarissa Muir
Chapter 19. Mapping Customer Engagement's Intellectual a Multi-Method Bibliometric Approach and Future Directions; Reza Marwi, Linda D Hollebeek, and Pantea Foroudi
Chapter 20. Stakeholders' Communications in Online Setting: A Sub-Saharan African Perspective during COVID-19 Pandemic Lockdown; Ogechi Adeola, Emeka Raphael Agu, and Oserere Ibelegbu
Chapter 21. Examining the Influence of Eco Fashion Innovativeness towards Fast Fashion Brand Image and Behavioral Intentions: A Study of Consumers' Perception towards Eco Innovation Practices in the United Kingdom; Helnaz Ahmadi Lari, Pantea Foroudi, and Charles Dennis
Chapter 22. Linking Customer-Integration and Co-Production to Service-Quality-Performance: The Importance of Quality-Control Initiatives; Zyad M. Alzaydi, Chanaka Jayawardhena, Bang Nguyen, Pantea Foroudi, and Maria Palazzo
Chapter 23. Proposing Self-Service Technology Model in a Service Ecosystem Playground; Asieh Nazemi, Manijeh Haghighinasab, and Pantea Foroudi
Chapter 24. Digitally Transformed Value Exchange of Company with Customers and Collaborators; Hashem Aghazadeh, Nakisa Rezaie, and Pedram Fazlinejad
Chapter 25. Brand Co-Innovation in the Sharing Economy: A Conceptual Framework from Insight to Performance-Based Value Co-Creation and Customer Engagement; Alireza Nankali, Nader Seyyedamiri, Tahmoures Hassan Gholipour, Pantea Foroudi, Datis Khajeheian, and Fatemeh Dekamini
Chapter 1. Multi-Stakeholder Communication: Emerging Issues for Corporate Identity, Branding and Reputation; Pantea Foroudi, Bang Nguyen, and T.C. Melewar
PART II. Stakeholders' Communication: Branding
Chapter 2. Corporate Brand Communication Oriented in Higher Education Sector; Jane Hemsley-Brown and Izhar Oplatka
Chapter 3. Assessing the Psychological Impact of the Pandemic Narrative in the Media on Hospitality Consumption Mood; Dongmei Zha, Pantea Foroudi, T.C. Melewar, and Zhongqi Jin
Chapter 4. Out-Group Reaction Towards Religiously Endorsed Products (RlPS) and Response of Brand Managers; Nazan Colmekcioglu
Chapter 5. Integrated Stakeholders' Communication Management In B2C Context; Angela Beccanulli, Silvia Biraghi, and Rossella Gambetti
Chapter 6. ISLAMIC BRANDING: Examines the Concept of Religious Branding and how Beliefs Influence Brand Loyalty, Word-of-Mouth and Purchase Intention; Waleed Yousef and Ahmed Alhabashi
Chapter 7. The Importance of Social Media Opinion Leadership in Corporate Branding and Influencing Consumers' Behavioral Intentions; Farbod Fakhreddin
Chapter 8. Digital Transformation and Corporate Branding: Opportunities and Challenges for Identity and Reputation Management; Maria Jerez-Jerez
PART III. Stakeholders' Communication: Identity
Chapter 9. Examining the Influence of Corporate Identity on Corporate Reputation and Non-Financial Brand Performance in the Context of Higher Education; Amad Ali, Pantea Foroudi, and Maria Palazzo
Chapter 10. Impact of Motivation, Technology and Social Interaction on Teaching Using Blended Learning; Marwa Abdellateef and Pantea Foroudi
Chapter 11. Opportunism and Specific Investment in Buyer-Supplier Relationships: The Role of Communication, Branding, and Identity; Hashem Aghazadeh, Hossein Maleki, and Sajedeh Sadat Majidi
Chapter 12. Corporate Brand Communication: Identity, Image and Reputation; Abraham Joseph and Suraksha Gupta
Chapter 13. Augmented Reality and Corporate Brand Identity: An Opportunity for Pioneer Enterprises; Maria Teresa Cuomo, Cinzia Genovino, Orsola Salmista, and Rosa Maria Caprino
Chapter 14. From Digital Content Marketing Toward Brand Engagement; Rahime Zaman Fashami, Manijeh Haghighinasab, Nader Seyyedamiri, and Pari Ahadi
Chapter 15. Can Research Methods Replace the Strategy? Designing and Implementing City Marketing Research in Two Greek Cities: Advantages and Disadvantages; Kleanthis Sirakoulis and Alex Deffner
Chapter 16.The Role of Wayfinding in Healthcare. Making the Environment Healthier; Ann Petermans and Luciana Mattiello
PART IV. Stakeholders' Communication: Reputation
Chapter 17. Corporate Brand Reputation and COVID-19 Pandemic Management: Interpretive Approach from Aviation Sector in Malaysia; Nor Aida Abdul Rahman and Mohamed Idrus Abdul Moin
Chapter 18. Corporate Brand Reputation and Ethic, Sustainability, and Inclusion: The Shift in Post Pandemic Corporate Narrative: From Corporate Brand Reputation to Corporate Sustainability; Nina Overton-De Klerk and Clarissa Muir
Chapter 19. Mapping Customer Engagement's Intellectual a Multi-Method Bibliometric Approach and Future Directions; Reza Marwi, Linda D Hollebeek, and Pantea Foroudi
Chapter 20. Stakeholders' Communications in Online Setting: A Sub-Saharan African Perspective during COVID-19 Pandemic Lockdown; Ogechi Adeola, Emeka Raphael Agu, and Oserere Ibelegbu
Chapter 21. Examining the Influence of Eco Fashion Innovativeness towards Fast Fashion Brand Image and Behavioral Intentions: A Study of Consumers' Perception towards Eco Innovation Practices in the United Kingdom; Helnaz Ahmadi Lari, Pantea Foroudi, and Charles Dennis
Chapter 22. Linking Customer-Integration and Co-Production to Service-Quality-Performance: The Importance of Quality-Control Initiatives; Zyad M. Alzaydi, Chanaka Jayawardhena, Bang Nguyen, Pantea Foroudi, and Maria Palazzo
Chapter 23. Proposing Self-Service Technology Model in a Service Ecosystem Playground; Asieh Nazemi, Manijeh Haghighinasab, and Pantea Foroudi
Chapter 24. Digitally Transformed Value Exchange of Company with Customers and Collaborators; Hashem Aghazadeh, Nakisa Rezaie, and Pedram Fazlinejad
Chapter 25. Brand Co-Innovation in the Sharing Economy: A Conceptual Framework from Insight to Performance-Based Value Co-Creation and Customer Engagement; Alireza Nankali, Nader Seyyedamiri, Tahmoures Hassan Gholipour, Pantea Foroudi, Datis Khajeheian, and Fatemeh Dekamini
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Corporate Communications; Integrated Stakeholders' Communication Management; Corporate Brand Management; Brand Identity; Corporate Branding; Corporate Reputation
PART I. Introduction
Chapter 1. Multi-Stakeholder Communication: Emerging Issues for Corporate Identity, Branding and Reputation; Pantea Foroudi, Bang Nguyen, and T.C. Melewar
PART II. Stakeholders' Communication: Branding
Chapter 2. Corporate Brand Communication Oriented in Higher Education Sector; Jane Hemsley-Brown and Izhar Oplatka
Chapter 3. Assessing the Psychological Impact of the Pandemic Narrative in the Media on Hospitality Consumption Mood; Dongmei Zha, Pantea Foroudi, T.C. Melewar, and Zhongqi Jin
Chapter 4. Out-Group Reaction Towards Religiously Endorsed Products (RlPS) and Response of Brand Managers; Nazan Colmekcioglu
Chapter 5. Integrated Stakeholders' Communication Management In B2C Context; Angela Beccanulli, Silvia Biraghi, and Rossella Gambetti
Chapter 6. ISLAMIC BRANDING: Examines the Concept of Religious Branding and how Beliefs Influence Brand Loyalty, Word-of-Mouth and Purchase Intention; Waleed Yousef and Ahmed Alhabashi
Chapter 7. The Importance of Social Media Opinion Leadership in Corporate Branding and Influencing Consumers' Behavioral Intentions; Farbod Fakhreddin
Chapter 8. Digital Transformation and Corporate Branding: Opportunities and Challenges for Identity and Reputation Management; Maria Jerez-Jerez
PART III. Stakeholders' Communication: Identity
Chapter 9. Examining the Influence of Corporate Identity on Corporate Reputation and Non-Financial Brand Performance in the Context of Higher Education; Amad Ali, Pantea Foroudi, and Maria Palazzo
Chapter 10. Impact of Motivation, Technology and Social Interaction on Teaching Using Blended Learning; Marwa Abdellateef and Pantea Foroudi
Chapter 11. Opportunism and Specific Investment in Buyer-Supplier Relationships: The Role of Communication, Branding, and Identity; Hashem Aghazadeh, Hossein Maleki, and Sajedeh Sadat Majidi
Chapter 12. Corporate Brand Communication: Identity, Image and Reputation; Abraham Joseph and Suraksha Gupta
Chapter 13. Augmented Reality and Corporate Brand Identity: An Opportunity for Pioneer Enterprises; Maria Teresa Cuomo, Cinzia Genovino, Orsola Salmista, and Rosa Maria Caprino
Chapter 14. From Digital Content Marketing Toward Brand Engagement; Rahime Zaman Fashami, Manijeh Haghighinasab, Nader Seyyedamiri, and Pari Ahadi
Chapter 15. Can Research Methods Replace the Strategy? Designing and Implementing City Marketing Research in Two Greek Cities: Advantages and Disadvantages; Kleanthis Sirakoulis and Alex Deffner
Chapter 16.The Role of Wayfinding in Healthcare. Making the Environment Healthier; Ann Petermans and Luciana Mattiello
PART IV. Stakeholders' Communication: Reputation
Chapter 17. Corporate Brand Reputation and COVID-19 Pandemic Management: Interpretive Approach from Aviation Sector in Malaysia; Nor Aida Abdul Rahman and Mohamed Idrus Abdul Moin
Chapter 18. Corporate Brand Reputation and Ethic, Sustainability, and Inclusion: The Shift in Post Pandemic Corporate Narrative: From Corporate Brand Reputation to Corporate Sustainability; Nina Overton-De Klerk and Clarissa Muir
Chapter 19. Mapping Customer Engagement's Intellectual a Multi-Method Bibliometric Approach and Future Directions; Reza Marwi, Linda D Hollebeek, and Pantea Foroudi
Chapter 20. Stakeholders' Communications in Online Setting: A Sub-Saharan African Perspective during COVID-19 Pandemic Lockdown; Ogechi Adeola, Emeka Raphael Agu, and Oserere Ibelegbu
Chapter 21. Examining the Influence of Eco Fashion Innovativeness towards Fast Fashion Brand Image and Behavioral Intentions: A Study of Consumers' Perception towards Eco Innovation Practices in the United Kingdom; Helnaz Ahmadi Lari, Pantea Foroudi, and Charles Dennis
Chapter 22. Linking Customer-Integration and Co-Production to Service-Quality-Performance: The Importance of Quality-Control Initiatives; Zyad M. Alzaydi, Chanaka Jayawardhena, Bang Nguyen, Pantea Foroudi, and Maria Palazzo
Chapter 23. Proposing Self-Service Technology Model in a Service Ecosystem Playground; Asieh Nazemi, Manijeh Haghighinasab, and Pantea Foroudi
Chapter 24. Digitally Transformed Value Exchange of Company with Customers and Collaborators; Hashem Aghazadeh, Nakisa Rezaie, and Pedram Fazlinejad
Chapter 25. Brand Co-Innovation in the Sharing Economy: A Conceptual Framework from Insight to Performance-Based Value Co-Creation and Customer Engagement; Alireza Nankali, Nader Seyyedamiri, Tahmoures Hassan Gholipour, Pantea Foroudi, Datis Khajeheian, and Fatemeh Dekamini
Chapter 1. Multi-Stakeholder Communication: Emerging Issues for Corporate Identity, Branding and Reputation; Pantea Foroudi, Bang Nguyen, and T.C. Melewar
PART II. Stakeholders' Communication: Branding
Chapter 2. Corporate Brand Communication Oriented in Higher Education Sector; Jane Hemsley-Brown and Izhar Oplatka
Chapter 3. Assessing the Psychological Impact of the Pandemic Narrative in the Media on Hospitality Consumption Mood; Dongmei Zha, Pantea Foroudi, T.C. Melewar, and Zhongqi Jin
Chapter 4. Out-Group Reaction Towards Religiously Endorsed Products (RlPS) and Response of Brand Managers; Nazan Colmekcioglu
Chapter 5. Integrated Stakeholders' Communication Management In B2C Context; Angela Beccanulli, Silvia Biraghi, and Rossella Gambetti
Chapter 6. ISLAMIC BRANDING: Examines the Concept of Religious Branding and how Beliefs Influence Brand Loyalty, Word-of-Mouth and Purchase Intention; Waleed Yousef and Ahmed Alhabashi
Chapter 7. The Importance of Social Media Opinion Leadership in Corporate Branding and Influencing Consumers' Behavioral Intentions; Farbod Fakhreddin
Chapter 8. Digital Transformation and Corporate Branding: Opportunities and Challenges for Identity and Reputation Management; Maria Jerez-Jerez
PART III. Stakeholders' Communication: Identity
Chapter 9. Examining the Influence of Corporate Identity on Corporate Reputation and Non-Financial Brand Performance in the Context of Higher Education; Amad Ali, Pantea Foroudi, and Maria Palazzo
Chapter 10. Impact of Motivation, Technology and Social Interaction on Teaching Using Blended Learning; Marwa Abdellateef and Pantea Foroudi
Chapter 11. Opportunism and Specific Investment in Buyer-Supplier Relationships: The Role of Communication, Branding, and Identity; Hashem Aghazadeh, Hossein Maleki, and Sajedeh Sadat Majidi
Chapter 12. Corporate Brand Communication: Identity, Image and Reputation; Abraham Joseph and Suraksha Gupta
Chapter 13. Augmented Reality and Corporate Brand Identity: An Opportunity for Pioneer Enterprises; Maria Teresa Cuomo, Cinzia Genovino, Orsola Salmista, and Rosa Maria Caprino
Chapter 14. From Digital Content Marketing Toward Brand Engagement; Rahime Zaman Fashami, Manijeh Haghighinasab, Nader Seyyedamiri, and Pari Ahadi
Chapter 15. Can Research Methods Replace the Strategy? Designing and Implementing City Marketing Research in Two Greek Cities: Advantages and Disadvantages; Kleanthis Sirakoulis and Alex Deffner
Chapter 16.The Role of Wayfinding in Healthcare. Making the Environment Healthier; Ann Petermans and Luciana Mattiello
PART IV. Stakeholders' Communication: Reputation
Chapter 17. Corporate Brand Reputation and COVID-19 Pandemic Management: Interpretive Approach from Aviation Sector in Malaysia; Nor Aida Abdul Rahman and Mohamed Idrus Abdul Moin
Chapter 18. Corporate Brand Reputation and Ethic, Sustainability, and Inclusion: The Shift in Post Pandemic Corporate Narrative: From Corporate Brand Reputation to Corporate Sustainability; Nina Overton-De Klerk and Clarissa Muir
Chapter 19. Mapping Customer Engagement's Intellectual a Multi-Method Bibliometric Approach and Future Directions; Reza Marwi, Linda D Hollebeek, and Pantea Foroudi
Chapter 20. Stakeholders' Communications in Online Setting: A Sub-Saharan African Perspective during COVID-19 Pandemic Lockdown; Ogechi Adeola, Emeka Raphael Agu, and Oserere Ibelegbu
Chapter 21. Examining the Influence of Eco Fashion Innovativeness towards Fast Fashion Brand Image and Behavioral Intentions: A Study of Consumers' Perception towards Eco Innovation Practices in the United Kingdom; Helnaz Ahmadi Lari, Pantea Foroudi, and Charles Dennis
Chapter 22. Linking Customer-Integration and Co-Production to Service-Quality-Performance: The Importance of Quality-Control Initiatives; Zyad M. Alzaydi, Chanaka Jayawardhena, Bang Nguyen, Pantea Foroudi, and Maria Palazzo
Chapter 23. Proposing Self-Service Technology Model in a Service Ecosystem Playground; Asieh Nazemi, Manijeh Haghighinasab, and Pantea Foroudi
Chapter 24. Digitally Transformed Value Exchange of Company with Customers and Collaborators; Hashem Aghazadeh, Nakisa Rezaie, and Pedram Fazlinejad
Chapter 25. Brand Co-Innovation in the Sharing Economy: A Conceptual Framework from Insight to Performance-Based Value Co-Creation and Customer Engagement; Alireza Nankali, Nader Seyyedamiri, Tahmoures Hassan Gholipour, Pantea Foroudi, Datis Khajeheian, and Fatemeh Dekamini
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
