Strategic Public Relations Leadership

Strategic Public Relations Leadership

Willis, Paul; Gregory, Anne

Taylor & Francis Ltd

07/2022

228

Dura

Inglês

9781032027999

15 a 20 dias

607

Descrição não disponível.
1. Introduction 2. A public relations view of the organisation 3. Leadership and public relations 4. Supporting the CEO 5. A strategic model of public relations' contribution 6. Contextual intelligence 7. Values-based leadership 8. The business of ethics 9. Enacting the role 10. The planner 11. The catalyst 12. The expert technician 13. The internal educator 14. The consultant 15. Continuity amid crisis and change
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Public Relations;Strategic Management;Strategy;Leadership;Corporate Communications;Strategic Public Relations;Competencies;Strategic Contribution;Public Relations Leader;Strategic Public Relations Leadership;Public Relations Practitioners;Contextual Intelligence;Ceo;Public Relations Perspective;Public Relations Activities;DNA Strand;Public Relations Professionalism;Hold;Public Relations Team;Vice Versa;UK National Health Service;Organisation Public Relations Practitioners;Core Organisational Competence;Zeitgeist;Follow;Swot;Organisational Catalyst;Jacinda Ardern;Wicked Problems;Public Relations Function