Stadia Naming Rights in Sport

1. Introducing Naming Rights Sponsorship, 2. Why Do Brands Buy Naming Rights?, 3. Activating Naming Rights Sponsorships, 4. Fan Reactions to Naming Rights Sponsorship, 5. Selecting a Naming Rights Partner, 6. The Future of Naming Rights Sponsorship in Sport

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• Getão de eventos
• Gestão desportiva e instalações
• Vendas e marketing
• Indústrias do desporto e lazer
• Sociologia: desporto e lazer

Naming Rights;Stadia Naming Rights;Sponsor Brand;Geo Group;Sporting Properties;Stadium Name;Geo;English Premier League;Sponsorship Fit;Fan Reactions;CSR;Airline Emirates;Etihad Stadium;Evaluative Conditioning;Game Day Experience;Naming Sponsors;Great WTP;Brand Image Transfer;Home Town;Existing Brand Associations;NHL;Sponsorship Renewal;NBA;Legal Drinking Age;Candlestick Park