Social Influence, Power, and Multimodal Communication

Introduction 1. A Socio-Cognitive Model of Mind, Social Interaction, Emotion, and Communication 2. Social Influence and Persuasion 3. Persuasive Discourse 4. Persuasive Gesture, Persuasive Gaze 5. Dominance and its Signals 6. Charisma: The Gift of Influence 7. Benito Mussolini. Charisma in Words and Multimodal Communication of an Italian Dictator. 8. How to Increase One's Power by Decreasing the Other's. The Force of Discredit 9. Subtle Ways to Discredit in Debates. Comments by Words, Face, and Body 10. Attacking the Opponent's Image. Insult as a Weapon for Political Discredit 11. A Laughter Will Bury You. Ridicule as a Discrediting Move 12. Irony and Ridicule in a Judicial Debate 13. Parody as a Political Weapon 14. Cognitive, Affective, and Persuasive Effects of Political Parody 15. Conclusion

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• Grupos e teoria do grupo
• Literatura: história e crítica
• A teoria psicológica e escolas de pensamento
• Psicologia social, de grupo ou colectiva
• Estudos de comunicação
• Linguística

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