Research Perspectives on Social Media Influencers and Brand Communication
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Research Perspectives on Social Media Influencers and Brand Communication
Hernandez, Terri N.; Agozzino, Alisa; Watkins, Brandi; Landsberger, Alexa; Harrison, Lisa; Lo Castro, Jenna; Luttrell, Regina; Burns, Kelli S.; Mariani, Ronda; Barclay, Courtney A.
Lexington Books
09/2022
208
Mole
Inglês
9781793613639
15 a 20 dias
340
Descrição não disponível.
List of Tables and Figures
Acknowledgments
Introduction
Brandi Watkins
Chapter 1: The History of Social Media Influencers
Kelli S. Burns
Chapter 2: Rising to the Top: Social Media (Macro) Influencers and Democratized Brand Capital of Entertainment, Interaction, and Disclosure
Alexa Landsberger and Amanda R. Martinez
Chapter 3: Micro-SMI: The Beginning of a Theoretical Model
Lisa Harrison
Chapter 4: Evaluation of Brand-Sponsored Influencers and Tactics Across Industries
Ronda Mariani
Chapter 5: LushUK Goes "All In" on Influencers
Adrienne A. Wallace, Regina Luttrell, and Kylie Torres
Chapter 6: #OhSnap! Using Current Students as Influencers in Higher Education
Alisa Agozzino
Chapter 7: Influencer-Marketing: Is it Right for Your Brand?
Terri N. Hernandez
Chapter 8: Framing the Impact of Pseudo-Influencers via Communication Ethics
Jenna M. Lo Castro
Chapter 9: Playing by the Rules: Legal Restrictions Surrounding Brand-Influencer Relationships
Courtney A. Barclay and Kearston L. Wesner
About the Contributors
Acknowledgments
Introduction
Brandi Watkins
Chapter 1: The History of Social Media Influencers
Kelli S. Burns
Chapter 2: Rising to the Top: Social Media (Macro) Influencers and Democratized Brand Capital of Entertainment, Interaction, and Disclosure
Alexa Landsberger and Amanda R. Martinez
Chapter 3: Micro-SMI: The Beginning of a Theoretical Model
Lisa Harrison
Chapter 4: Evaluation of Brand-Sponsored Influencers and Tactics Across Industries
Ronda Mariani
Chapter 5: LushUK Goes "All In" on Influencers
Adrienne A. Wallace, Regina Luttrell, and Kylie Torres
Chapter 6: #OhSnap! Using Current Students as Influencers in Higher Education
Alisa Agozzino
Chapter 7: Influencer-Marketing: Is it Right for Your Brand?
Terri N. Hernandez
Chapter 8: Framing the Impact of Pseudo-Influencers via Communication Ethics
Jenna M. Lo Castro
Chapter 9: Playing by the Rules: Legal Restrictions Surrounding Brand-Influencer Relationships
Courtney A. Barclay and Kearston L. Wesner
About the Contributors
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
advertising;brand communication;branding;communication;influencer marketing;influencers;marketing;social media;social media influencers;social media marketing
List of Tables and Figures
Acknowledgments
Introduction
Brandi Watkins
Chapter 1: The History of Social Media Influencers
Kelli S. Burns
Chapter 2: Rising to the Top: Social Media (Macro) Influencers and Democratized Brand Capital of Entertainment, Interaction, and Disclosure
Alexa Landsberger and Amanda R. Martinez
Chapter 3: Micro-SMI: The Beginning of a Theoretical Model
Lisa Harrison
Chapter 4: Evaluation of Brand-Sponsored Influencers and Tactics Across Industries
Ronda Mariani
Chapter 5: LushUK Goes "All In" on Influencers
Adrienne A. Wallace, Regina Luttrell, and Kylie Torres
Chapter 6: #OhSnap! Using Current Students as Influencers in Higher Education
Alisa Agozzino
Chapter 7: Influencer-Marketing: Is it Right for Your Brand?
Terri N. Hernandez
Chapter 8: Framing the Impact of Pseudo-Influencers via Communication Ethics
Jenna M. Lo Castro
Chapter 9: Playing by the Rules: Legal Restrictions Surrounding Brand-Influencer Relationships
Courtney A. Barclay and Kearston L. Wesner
About the Contributors
Acknowledgments
Introduction
Brandi Watkins
Chapter 1: The History of Social Media Influencers
Kelli S. Burns
Chapter 2: Rising to the Top: Social Media (Macro) Influencers and Democratized Brand Capital of Entertainment, Interaction, and Disclosure
Alexa Landsberger and Amanda R. Martinez
Chapter 3: Micro-SMI: The Beginning of a Theoretical Model
Lisa Harrison
Chapter 4: Evaluation of Brand-Sponsored Influencers and Tactics Across Industries
Ronda Mariani
Chapter 5: LushUK Goes "All In" on Influencers
Adrienne A. Wallace, Regina Luttrell, and Kylie Torres
Chapter 6: #OhSnap! Using Current Students as Influencers in Higher Education
Alisa Agozzino
Chapter 7: Influencer-Marketing: Is it Right for Your Brand?
Terri N. Hernandez
Chapter 8: Framing the Impact of Pseudo-Influencers via Communication Ethics
Jenna M. Lo Castro
Chapter 9: Playing by the Rules: Legal Restrictions Surrounding Brand-Influencer Relationships
Courtney A. Barclay and Kearston L. Wesner
About the Contributors
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
