Public Relations and the Rise of AI
portes grátis
Public Relations and the Rise of AI
Luttrell, Regina; Wallace, Adrienne A.
Taylor & Francis Ltd
02/2025
232
Dura
9781032671475
Pré-lançamento - envio 15 a 20 dias após a sua edição
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List of Contributors
Editors Introduction
Part I: Creative & Storytelling
Chapter 1: Examining Generative Artificial Intelligence's Role and Influence in DEI Creative Content
Rosalynn A. Vasquez, Baylor University
Chapter 2: Ethical Frontiers: Balancing Innovation and Integrity in AI-Enhanced Public Relations
Jamie Ward, University of Toledo
Part II: Personalization & Targeted Communication
Chapter 3: Unpacking AI Discrimination from a DEI-Conscious PR Perspective
Myungok Chris Yim, Loyola University Chicago
Chapter 4: Artificial Intelligence and Stakeholder Engagement in Public Relations: Industry Promises, Potential Pitfalls and a Proposed Framework for a Path Forward
Nathan Gilkerson, Marquette University and Rebecca Swenson, University of Minnesota
Chapter 5: AI Regulation and Ethical Considerations Surrounding the Use of Artificial Intelligence in PR: The Need for Transparency and Accountability
Marina Vujnovic, Monmouth University; Dean Kruckeberg, UNC Charlotte; Lukasz Swiatek, University of New South Wales; and Chris Galloway, Massey University
Part III: Media Monitoring, Influencer Relations, and Reputation Management
Chapter 6: AI-Powered Synthetic Personas: Impacting the Future of Public Relations Campaigns
Regina Luttrell, Syracuse University and Carrie Welch, Syracuse University
Chapter 7: AI-powered Enhancements in Media Relations: Exploring Potential and Ethical Considerations in Public Relations
Hollin Nies, Gannon University and Liang Zhao, Vansary
Chapter 8: Digital Dilemmas: AI's Influence on Ethical Crisis Communication
Erika J. Schneider, Syracuse University and Courtney D. Boman, University of Alabama
Part IV: Data Analytics
Chapter 9: A Dual Perspective: A Review of Recent Research on Artificial Intelligence in Public Relations
Christopher J. McCollough, Jacksonville State University
Chapter 10: Listening & AI
Travis Loof, Independent Researcher
Chapter 11: Leveraging Artificial Intelligence in SEO and SEM for Public Relations
Adrienne A. Wallace, Grand Valley State University
Part V: Mis/DisInformation & AI + PR
Chapter 12: Generating AI Pasts and Futures, Doing Public Relations in the Present
David Gurney, Texas A&M University-Corpus Christi and Michelle Maresh-Fuehrer, Texas A&M University-Corpus Christi
Chapter 13: Generative AI, Algorithms, and Ethics: A Case for Critical Digital Literacy in PR
Laurence Jose, Grand Valley State University
Chapter 14: Disinformation in the Era of Generative AI: Challenges, Detection Strategies, and Countermeasures
Jason Davis, Syracuse University
Glossary
Index
Editors Introduction
Part I: Creative & Storytelling
Chapter 1: Examining Generative Artificial Intelligence's Role and Influence in DEI Creative Content
Rosalynn A. Vasquez, Baylor University
Chapter 2: Ethical Frontiers: Balancing Innovation and Integrity in AI-Enhanced Public Relations
Jamie Ward, University of Toledo
Part II: Personalization & Targeted Communication
Chapter 3: Unpacking AI Discrimination from a DEI-Conscious PR Perspective
Myungok Chris Yim, Loyola University Chicago
Chapter 4: Artificial Intelligence and Stakeholder Engagement in Public Relations: Industry Promises, Potential Pitfalls and a Proposed Framework for a Path Forward
Nathan Gilkerson, Marquette University and Rebecca Swenson, University of Minnesota
Chapter 5: AI Regulation and Ethical Considerations Surrounding the Use of Artificial Intelligence in PR: The Need for Transparency and Accountability
Marina Vujnovic, Monmouth University; Dean Kruckeberg, UNC Charlotte; Lukasz Swiatek, University of New South Wales; and Chris Galloway, Massey University
Part III: Media Monitoring, Influencer Relations, and Reputation Management
Chapter 6: AI-Powered Synthetic Personas: Impacting the Future of Public Relations Campaigns
Regina Luttrell, Syracuse University and Carrie Welch, Syracuse University
Chapter 7: AI-powered Enhancements in Media Relations: Exploring Potential and Ethical Considerations in Public Relations
Hollin Nies, Gannon University and Liang Zhao, Vansary
Chapter 8: Digital Dilemmas: AI's Influence on Ethical Crisis Communication
Erika J. Schneider, Syracuse University and Courtney D. Boman, University of Alabama
Part IV: Data Analytics
Chapter 9: A Dual Perspective: A Review of Recent Research on Artificial Intelligence in Public Relations
Christopher J. McCollough, Jacksonville State University
Chapter 10: Listening & AI
Travis Loof, Independent Researcher
Chapter 11: Leveraging Artificial Intelligence in SEO and SEM for Public Relations
Adrienne A. Wallace, Grand Valley State University
Part V: Mis/DisInformation & AI + PR
Chapter 12: Generating AI Pasts and Futures, Doing Public Relations in the Present
David Gurney, Texas A&M University-Corpus Christi and Michelle Maresh-Fuehrer, Texas A&M University-Corpus Christi
Chapter 13: Generative AI, Algorithms, and Ethics: A Case for Critical Digital Literacy in PR
Laurence Jose, Grand Valley State University
Chapter 14: Disinformation in the Era of Generative AI: Challenges, Detection Strategies, and Countermeasures
Jason Davis, Syracuse University
Glossary
Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
artificial intelligence;PR;communications;marketing;ethics;legal;law;media;stakeholders;chatgpt;chatbot;writing;analytics;data;social media;engagement;virtual assistant;crisis management
List of Contributors
Editors Introduction
Part I: Creative & Storytelling
Chapter 1: Examining Generative Artificial Intelligence's Role and Influence in DEI Creative Content
Rosalynn A. Vasquez, Baylor University
Chapter 2: Ethical Frontiers: Balancing Innovation and Integrity in AI-Enhanced Public Relations
Jamie Ward, University of Toledo
Part II: Personalization & Targeted Communication
Chapter 3: Unpacking AI Discrimination from a DEI-Conscious PR Perspective
Myungok Chris Yim, Loyola University Chicago
Chapter 4: Artificial Intelligence and Stakeholder Engagement in Public Relations: Industry Promises, Potential Pitfalls and a Proposed Framework for a Path Forward
Nathan Gilkerson, Marquette University and Rebecca Swenson, University of Minnesota
Chapter 5: AI Regulation and Ethical Considerations Surrounding the Use of Artificial Intelligence in PR: The Need for Transparency and Accountability
Marina Vujnovic, Monmouth University; Dean Kruckeberg, UNC Charlotte; Lukasz Swiatek, University of New South Wales; and Chris Galloway, Massey University
Part III: Media Monitoring, Influencer Relations, and Reputation Management
Chapter 6: AI-Powered Synthetic Personas: Impacting the Future of Public Relations Campaigns
Regina Luttrell, Syracuse University and Carrie Welch, Syracuse University
Chapter 7: AI-powered Enhancements in Media Relations: Exploring Potential and Ethical Considerations in Public Relations
Hollin Nies, Gannon University and Liang Zhao, Vansary
Chapter 8: Digital Dilemmas: AI's Influence on Ethical Crisis Communication
Erika J. Schneider, Syracuse University and Courtney D. Boman, University of Alabama
Part IV: Data Analytics
Chapter 9: A Dual Perspective: A Review of Recent Research on Artificial Intelligence in Public Relations
Christopher J. McCollough, Jacksonville State University
Chapter 10: Listening & AI
Travis Loof, Independent Researcher
Chapter 11: Leveraging Artificial Intelligence in SEO and SEM for Public Relations
Adrienne A. Wallace, Grand Valley State University
Part V: Mis/DisInformation & AI + PR
Chapter 12: Generating AI Pasts and Futures, Doing Public Relations in the Present
David Gurney, Texas A&M University-Corpus Christi and Michelle Maresh-Fuehrer, Texas A&M University-Corpus Christi
Chapter 13: Generative AI, Algorithms, and Ethics: A Case for Critical Digital Literacy in PR
Laurence Jose, Grand Valley State University
Chapter 14: Disinformation in the Era of Generative AI: Challenges, Detection Strategies, and Countermeasures
Jason Davis, Syracuse University
Glossary
Index
Editors Introduction
Part I: Creative & Storytelling
Chapter 1: Examining Generative Artificial Intelligence's Role and Influence in DEI Creative Content
Rosalynn A. Vasquez, Baylor University
Chapter 2: Ethical Frontiers: Balancing Innovation and Integrity in AI-Enhanced Public Relations
Jamie Ward, University of Toledo
Part II: Personalization & Targeted Communication
Chapter 3: Unpacking AI Discrimination from a DEI-Conscious PR Perspective
Myungok Chris Yim, Loyola University Chicago
Chapter 4: Artificial Intelligence and Stakeholder Engagement in Public Relations: Industry Promises, Potential Pitfalls and a Proposed Framework for a Path Forward
Nathan Gilkerson, Marquette University and Rebecca Swenson, University of Minnesota
Chapter 5: AI Regulation and Ethical Considerations Surrounding the Use of Artificial Intelligence in PR: The Need for Transparency and Accountability
Marina Vujnovic, Monmouth University; Dean Kruckeberg, UNC Charlotte; Lukasz Swiatek, University of New South Wales; and Chris Galloway, Massey University
Part III: Media Monitoring, Influencer Relations, and Reputation Management
Chapter 6: AI-Powered Synthetic Personas: Impacting the Future of Public Relations Campaigns
Regina Luttrell, Syracuse University and Carrie Welch, Syracuse University
Chapter 7: AI-powered Enhancements in Media Relations: Exploring Potential and Ethical Considerations in Public Relations
Hollin Nies, Gannon University and Liang Zhao, Vansary
Chapter 8: Digital Dilemmas: AI's Influence on Ethical Crisis Communication
Erika J. Schneider, Syracuse University and Courtney D. Boman, University of Alabama
Part IV: Data Analytics
Chapter 9: A Dual Perspective: A Review of Recent Research on Artificial Intelligence in Public Relations
Christopher J. McCollough, Jacksonville State University
Chapter 10: Listening & AI
Travis Loof, Independent Researcher
Chapter 11: Leveraging Artificial Intelligence in SEO and SEM for Public Relations
Adrienne A. Wallace, Grand Valley State University
Part V: Mis/DisInformation & AI + PR
Chapter 12: Generating AI Pasts and Futures, Doing Public Relations in the Present
David Gurney, Texas A&M University-Corpus Christi and Michelle Maresh-Fuehrer, Texas A&M University-Corpus Christi
Chapter 13: Generative AI, Algorithms, and Ethics: A Case for Critical Digital Literacy in PR
Laurence Jose, Grand Valley State University
Chapter 14: Disinformation in the Era of Generative AI: Challenges, Detection Strategies, and Countermeasures
Jason Davis, Syracuse University
Glossary
Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
