Project Marketing

List of Figures

Preface

Chapter 1: Understanding Projects

Chapter 2: Analyzing Project Marketing Environment

Chapter 3: Segmentation, Target Marketing, and Positioning in Projects Business

Chapter 4: Organizational Buyer Behaviour

Chapter 5: Essentials of Project Marketing

Chapter 6: Marketing Mix for Project Marketing

Chapter 7: Project Negotiations

Chapter 8: Conclusion

Index

Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.

• Gestão da produção e do controlo de qualidade
• Gestão de projectos
• Estudos regionais
• Economia
• Vendas e marketing
• Negócios internacionais
• Comunidades urbanas
• Planeamento urbano e municipal
• Indústria da construção e indústria pesada

Project Marketing;Subcontracting Firms;Client Firm;Contracting Firm;Project Marketer;Turnkey Project;National Highway Authority;Macro Environmental Factors;Marketing Mix Elements;Rail Roads;Sal;Target Marketing Strategies;Marketing Mix;Separate Marketing Mix;Metro Rail;Pre-negotiation Process;Undifferentiated Marketing;Power Consumption;WLL;Straight Re-buy;Industrial Gas Project;Niche Marketing Strategy;Private Sector Clients;DPR;Public Sector Clients