Platform Ambitions of Brands
portes grátis
Platform Ambitions of Brands
A Scale Development and Empirical Investigation for Manufacturer Brands
Gardewin, Ole
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
11/2024
174
Mole
9783658462208
15 a 20 dias
Descrição não disponível.
Brands in the Platform Economy.- Theoretical Foundations and Conceptual Basis.- Scale Development Process.- Analysis of Behavioral Relevance of BFPs.- Conclusion, Reflection and Outlook.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
platforms;manufacturer brands;brand flagship platforms;behavioral relevance;e-commerce;scale development
Brands in the Platform Economy.- Theoretical Foundations and Conceptual Basis.- Scale Development Process.- Analysis of Behavioral Relevance of BFPs.- Conclusion, Reflection and Outlook.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
