Pink Cars and Pocketbooks
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Pink Cars and Pocketbooks
How American Women Bought Their Way into the Driver's Seat
Brockmole, Jessica A.
Johns Hopkins University Press
01/2025
280
Mole
9781421450568
Pré-lançamento - envio 15 a 20 dias após a sua edição
Descrição não disponível.
Figures
Introduction
1. Igniting
Maxwell-Briscoe Motor Company and the Drive to Market Women
"Good Bye, Horse!": Women and Early Automotive Advertisin
Women at Work and at the Wheel
2. Researching
Finding the Consumer: Early Market Research
Curtis Publishing Company Questions the Dealers: 1914 Automotive Study
Curtis Asks About the Ladies: 1916 Automotive Study
Motoring Women Have Their Say: 1920 and 1932 Automotive Studies
3. Marketing
"LINE Is Everything": Dorothy Dignam and Marketing in the 30s
"All This-and Victory Too!": Wartime Automotive Marketing
4. Selling
"What Makes Women Buy?": Postwar Women and What They Wanted
"Milady Wants Beauty!": The Postwar Auto Industry and What They Gave
"Show Business on Wheels": Selling and Spectacle
5. Communicating
"Six and the Single Girl": Selling Cars to Changing Demographics of Women
"In Woman Language": Automotive Columns and Women's Magazines
"Women Teaching Other Women": Maintaining, Repairing, Understanding Cars
Conclusion
Introduction
1. Igniting
Maxwell-Briscoe Motor Company and the Drive to Market Women
"Good Bye, Horse!": Women and Early Automotive Advertisin
Women at Work and at the Wheel
2. Researching
Finding the Consumer: Early Market Research
Curtis Publishing Company Questions the Dealers: 1914 Automotive Study
Curtis Asks About the Ladies: 1916 Automotive Study
Motoring Women Have Their Say: 1920 and 1932 Automotive Studies
3. Marketing
"LINE Is Everything": Dorothy Dignam and Marketing in the 30s
"All This-and Victory Too!": Wartime Automotive Marketing
4. Selling
"What Makes Women Buy?": Postwar Women and What They Wanted
"Milady Wants Beauty!": The Postwar Auto Industry and What They Gave
"Show Business on Wheels": Selling and Spectacle
5. Communicating
"Six and the Single Girl": Selling Cars to Changing Demographics of Women
"In Woman Language": Automotive Columns and Women's Magazines
"Women Teaching Other Women": Maintaining, Repairing, Understanding Cars
Conclusion
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
automobile;women;consumer culture;advertising;American history;gender studies;women's history
Figures
Introduction
1. Igniting
Maxwell-Briscoe Motor Company and the Drive to Market Women
"Good Bye, Horse!": Women and Early Automotive Advertisin
Women at Work and at the Wheel
2. Researching
Finding the Consumer: Early Market Research
Curtis Publishing Company Questions the Dealers: 1914 Automotive Study
Curtis Asks About the Ladies: 1916 Automotive Study
Motoring Women Have Their Say: 1920 and 1932 Automotive Studies
3. Marketing
"LINE Is Everything": Dorothy Dignam and Marketing in the 30s
"All This-and Victory Too!": Wartime Automotive Marketing
4. Selling
"What Makes Women Buy?": Postwar Women and What They Wanted
"Milady Wants Beauty!": The Postwar Auto Industry and What They Gave
"Show Business on Wheels": Selling and Spectacle
5. Communicating
"Six and the Single Girl": Selling Cars to Changing Demographics of Women
"In Woman Language": Automotive Columns and Women's Magazines
"Women Teaching Other Women": Maintaining, Repairing, Understanding Cars
Conclusion
Introduction
1. Igniting
Maxwell-Briscoe Motor Company and the Drive to Market Women
"Good Bye, Horse!": Women and Early Automotive Advertisin
Women at Work and at the Wheel
2. Researching
Finding the Consumer: Early Market Research
Curtis Publishing Company Questions the Dealers: 1914 Automotive Study
Curtis Asks About the Ladies: 1916 Automotive Study
Motoring Women Have Their Say: 1920 and 1932 Automotive Studies
3. Marketing
"LINE Is Everything": Dorothy Dignam and Marketing in the 30s
"All This-and Victory Too!": Wartime Automotive Marketing
4. Selling
"What Makes Women Buy?": Postwar Women and What They Wanted
"Milady Wants Beauty!": The Postwar Auto Industry and What They Gave
"Show Business on Wheels": Selling and Spectacle
5. Communicating
"Six and the Single Girl": Selling Cars to Changing Demographics of Women
"In Woman Language": Automotive Columns and Women's Magazines
"Women Teaching Other Women": Maintaining, Repairing, Understanding Cars
Conclusion
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
