National Brands and Global Markets
portes grátis
National Brands and Global Markets
An Historical Perspective
Glover, Nikolas; Higgins, David M.
Taylor & Francis Ltd
11/2024
248
Mole
9780367762681
15 a 20 dias
Descrição não disponível.
1. Conceptualising 'Made in' as a historical phenomenon 2. Marketing perspectives on country of origin 3. Making Ireland: The Made in Ireland trademark and the delineation of national identity 4. A genealogy of Made in Austria: Economic nationhood and imperial pretension 5. The long life of 'Swedish quality': promoting exports and keeping Swedes competitive, c. 1900-1990s 6. Made in Italy: A history of storytelling 7. Made in France and Made in Paris: Luxury branding in the longue duree 8. It's Made in the USA, but it can't be branded 'Made in the USA' 9. Spanish fashion without the country-of-origin effect 10. From the 'yellow peril' to 'Cool Japan': Country's image and global competitiveness of the Japanese manufacturing industry since the Meiji Period 11. Crisis and continuity: The promotion of Made in New Zealand in the export and domestic markets 12. Made in Australia: Supporting primary products and import substitution 13. 'Made in Britain' or Made in Britain?
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Swedish Quality;Massimo Dutti;Merchandise Marks Act;National Trade Mark;Government Bodies;Trade Mark;Consumer Ethnocentrism;UK Manufacturer;USA Claim;Spanish Brands;Cool Japan;North American Free Trade Agreement;Italian Fashion;Chambre Syndicale;Spanish Fashion;Substantial Transformation;Australian Wool;Zealand Meat;Collective Trade Mark;NZIA;Swedish Products;Women's Wear Daily;Ultimate Purchaser;UK Consumer;Spain's Image
1. Conceptualising 'Made in' as a historical phenomenon 2. Marketing perspectives on country of origin 3. Making Ireland: The Made in Ireland trademark and the delineation of national identity 4. A genealogy of Made in Austria: Economic nationhood and imperial pretension 5. The long life of 'Swedish quality': promoting exports and keeping Swedes competitive, c. 1900-1990s 6. Made in Italy: A history of storytelling 7. Made in France and Made in Paris: Luxury branding in the longue duree 8. It's Made in the USA, but it can't be branded 'Made in the USA' 9. Spanish fashion without the country-of-origin effect 10. From the 'yellow peril' to 'Cool Japan': Country's image and global competitiveness of the Japanese manufacturing industry since the Meiji Period 11. Crisis and continuity: The promotion of Made in New Zealand in the export and domestic markets 12. Made in Australia: Supporting primary products and import substitution 13. 'Made in Britain' or Made in Britain?
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Swedish Quality;Massimo Dutti;Merchandise Marks Act;National Trade Mark;Government Bodies;Trade Mark;Consumer Ethnocentrism;UK Manufacturer;USA Claim;Spanish Brands;Cool Japan;North American Free Trade Agreement;Italian Fashion;Chambre Syndicale;Spanish Fashion;Substantial Transformation;Australian Wool;Zealand Meat;Collective Trade Mark;NZIA;Swedish Products;Women's Wear Daily;Ultimate Purchaser;UK Consumer;Spain's Image
